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Marriott Vacation Club color scheme (Green)

O

OutAndAbout

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During online booking and then on-property I noticed that Marriott Vacation Club has moved to Green branding. It seems the transition has been from Marriott Red to Gold then Silver (both with some lingering Marriott Red on property) to now Marriott Green with no signs of Marriott Red.

The gold and silver were more neutral and I still recall some red so I didn't think much about it at the time but the bold Green, along with seeing no more Red branding, made me take notice

Other than asserting their independence from Marriott Hotels, any other thoughts or comments?
 
dioxide45

dioxide45

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Marriott.com has also dropped the red. Mostly blue now.
 
L

ljmiii

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OutAndAbout said:
Other than asserting their independence from Marriott Hotels, any other thoughts or comments?
Click to expand...
Based on experience, whenever I see a new color (or more commonly a different shade of the same color) I think
New VP of Marketing. Or Director of Marcom. And 99% of the time it is true...
 
gblotter

gblotter

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ljmiii said:
Based on experience, whenever I see a new color (or more commonly a different shade of the same color) I think
New VP of Marketing. Or Director of Marcom. And 99% of the time it is true...
Click to expand...
Green, huh? Well, I'm certainly glad to know those new VPs are earning their salaries.
 
Old Hickory

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My thoughts are... I'm glad we're talking about signage color and not IT departments and rude salespeople.
 
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