I also want to say that although I am in favor of Marriott rewarding its direct-purchasers in the specific ways discussed here and any other possible ways, I do not see that as "punishment" for resale buyers. It's simply the old "you get what you pay for" in action.
Understandably, you and I sit on opposite sides of the fence, so to speak, although we have at times agreed on things
. But I don't see how if Marriott changed the rules after the fact it would be a "you get what you pay for" in action. Resale (and direct) purchasers bought under a certain known set of conditions. Changing the rules going forward, while I still maintain would be bad for business because by decimating the resale market you are hurting direct buyers who may buy with the anticipation of selling 10 years or so down the road when their needs change, could be categorized in your "you get what you pay for" category. BUT- changing the rules after the fact would be taking away what was bought. It would be no different than Marriott telling original pre-construction purchasers that since later purchasers paid $10,000 or more additional they are entitled to earlier reservations, better room assignments, etc.
It doesn't matter how much was paid. At the time the product was purchased, a certain set of advertised and implied entitlements went along with the purchase and any restrictions would be bad for everyone, and I don't just mean resale buyers. To reiterate what I think is a critical argument- anything that creates animosity towards the brand is bad for the brand. Many resale buyers are also developer purchasers and certainly are potential developer purchasers of future resorts. As pointed out by others, restricting rights already enjoyed will lead to a lot of brand animosity and bad publicity.
Furthermore, also as pointed out, resale buyers are not the only ones who will be negatively affected. Need to move, no longer can travel the distance, change in lifestyle, health, etc.- you can never maintain you'll never want to sell. Be careful what you wish for- killing the resale market will kill your investment. And- good luck getting Marriott to sell for you; hope you have the patience and can afford the MF's while you wait, and wait, and wait. So your salesperson's canned response about reselling will be worth squat.
Last but not least- along with the be careful what you wish for vein- as any kind of owner, whether direct or resale, I'd worry about a company that for whatever reason starts to remove rights/privileges/use of a product from any of its customers. Just because you bought direct doesn't make you immune. I know you'll think it sounds far-fetched, but an analogous argument can be made that people at the same resort who paid more should similarly be compensated and enjoy more privileges. You indicate people should get what they paid for. I know for a fact that at many resorts resale prices were about the same as initial offerings. So, does that mean those people who paid about the same should enjoy the same privileges or suffer the same restrictions. Should Marriott now reward those later purchasers who may have paid close to at least a third more? That would certainly be a way to justify ever increasing prices (and just so there is no misunderstanding, I am saying this a bit tongue in cheek, and in no way am suggesting this).
Marriott should not be allowed to change the rules of use after the fact for any owner and every owner should support that.