- Joined
- May 20, 2006
- Messages
- 54,688
- Reaction score
- 26,440
- Location
- NE Florida
- Resorts Owned
- Marriott Grande Vista
Marriott Harbour Lake
Sheraton Vistana Villages
Club Wyndham CWA
I know I'm beating a long dead horse...but no they didn't HAVE to do this. What they HAD to do to stay competitive was replace II with a point based system. They could have only used booked weeks and then given them a demand based point value. Or they could have assigned a fixed point value for different rooms/resorts and then opened it up to point based reservations after a 'home week' window settled availability down.
But that would have meant continuing to sell weeks at actual resorts rather than points with no fixed value or rights. And not taking a cut of the points every time someone traded. And not expecting your existing owners to pay $1000 per week to use your point system instead of II. And not being able to force people to buy more and more points to have the same access to their desired resort.
And so over time I've bought more Disney and Hilton while regretting but using my Marriott weeks. At some point I'm sure I'll no longer be able to reserve 'my' week at MAW and I'll be forced to sell it for pennies (or at best dimes) on the dollar. But I do share my painfully bought wisdom with anyone who asks.
I think the problem with Marriott simply overlaying points on top of their weeks system was that during the financial crunch they were very asset heavy. They had to sell weeks that were otherwise un-sellable. They went from selling something that cost at a minimum of $20K to being able to sell something for under $10K. There were very successful at selling small packages to current weeks owners. With a pure overlay system they would have still had the same problem. Weeks were un-sellable for Marriott. Selling points was really the only option that they had that was viable.