I haven't even visited my home resort yet, so it's hard for me to know whether I've gotten a decent return on my investment. However, it's well documented that I'm becoming increasingly disappointed with the SVO leadership.
From their audacious notification to elite owners that they should no longer expect upgrades, to their continuous refusal to address the StarPoint conversion devaluation, to the scrapping of the Aruba project without even bothering to notify the owners, I am disillusioned at how callously they treat the owners who represent their core consumers.
I work for a Fortune 50 company. If Joan Smith from Dubuque, Iowa writes us a letter complaining about one of our products, she will receive a reply back from a manager. It might not be the answer she wants to hear, but her complaint will be, at the very least, acknowledged. She'll also get a coupon for a free product as a gesture of good will. Now, we sell BILLIONS of dollars of product each year and we could honestly afford to lose a Joan Smith here or there. That's not the point.
The point is, that unless management is focused on satisfying its core audience, it won't succeed. And until it figures out how sustain its core, it most certainly can't expand.
I've written to Starwood a few times with various, very specific complaints. Their response has been the corporate equivalent of social snub. They don't even bother to acknowledge my complaint. That, in my opinion, is a very foreboding sign.
So while my home resort may be a nice place, the organization that supports it is sending off a vibe of either gross incompetence or arrogance. And while I'm not ready to put my villa on the market yet, I wouldn't consider sinking another dime into SVO, or recommending it to anyone, until I see signs that management has a game plan for addressing some of the rational concerns of its owners.