VegasBella
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Study in Bangladesh Identifies Keys to Encouraging Mask-Wearing
A team of researchers, including Yale SOM’s Jason Abaluck and Mushfiq Mobarak, tested multiple methods for encouraging use of masks in Bangladesh and identified a group of simple interventions that tripled usage.
Study on masks found that two interventions were most effective at getting people to wear masks and that threat of punishment was NOT one of them.
"The key ingredient that was needed to see larger increases in mask-wearing was the deployment of monitors to gently intervene when people weren’t wearing masks. 'They walk around and if somebody is not wearing a mask, they intercept them and politely say, ‘We distributed masks here—why aren’t you wearing one?’ If the person didn’t have a mask or couldn’t go home and get one, the monitor offered a free surgical mask."
"The team tested a variety of other interventions that did not prove to make a difference. For example, seeing the impact of the monitors, they wondered if a monitor accompanied by a village police officer would be even more effective. 'It turns out that that doesn’t increase the effect size any more,' Mobarak says. 'It’s not so much that there’s a threat of legal sanction that people are worried about. It’s more this informal sanction—the awkwardness of that conversation and people’s desire to avoid that little bit of shame that you might feel.'”