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Hilton Grand Vacations strikes deal to acquire Diamond Resorts

It will be interesting, but hopefully good for us. We have owned a resort for many years that Diamond took over management for. The maintenance fees skyrocketed and have just gotten higher and higher. I have no experience with HGVC, but the Hilton Brand of hotels has always treated me well. I look forward to seeing positive changes with this acquisition.

Sheila
 
Forgive my ignorance as I don't follow Diamond closely, but didn't Diamond just start their own exchange?

It kinda seems like RCI may be a big loser here...the big appeal to RCI for me is HGVC and DVC.
 
Don't know. The merger of Vistana and Marriott is going on how many years and it's still not finished?
It kinda feels like they felt they had to do something with all the consolidation....basically everything now boils down to:

Independents / really small groups
Wyndham
Marriott
HGVC
 
Forgive my ignorance as I don't follow Diamond closely, but didn't Diamond just start their own exchange?

It kinda seems like RCI may be a big loser here...the big appeal to RCI for me is HGVC and DVC.
Yes, DIamond moved away from Interval International to start their own exchange. I beleive this is just to support their weeks based owners. They also have trust based point owners that trade internally using points.
 
It kinda feels like they felt they had to do something with all the consolidation....basically everything now boils down to:

Independents / really small groups
Wyndham
Marriott
HGVC

I agree. With Marriott purchasing Vistana and Welk and Wyndham with Worldmark, they were being left behind.
 
I just received this.

Diamond Resorts
An Exciting New Chapter
Diamond Resorts and Hilton Grand Vacations
Dear Members and Owners,
Thank you for your continued trust and loyalty in Diamond Resorts. We strive to provide you with world-class destinations, unforgettable experiences and superior service — helping you to reconnect with what matters most.
With that in mind, I am thrilled to announce an exciting new chapter for Diamond Resorts that we expect will provide you with even more options and flexibility for your vacation ownership. Diamond Resorts and Hilton Grand Vacations (“HGV”) have signed an agreement to join together as one company, with HGV as the acquirer. This combination will bring together the iconic Hilton Grand Vacations brand with the scale and unique culture of Diamond Resorts to create a new global standard of vacation ownership hospitality.

Leading the Industry: More Options in More Destinations = More Memories
Together, the combined company will become one of the largest global timeshare networks, spanning North America, Europe and Asia. The HGV network delivers exciting new resorts in dozens of sought-after beach, ski and city destinations, including New York, Charleston, Park City and Japan.

The Diamond Resorts & Hilton Grand Vacations Commitment
Our commitment to our members and owners is that your vacation experience remains our top priority. Together, we believe we will provide you with one of the broadest offerings available in the vacation ownership industry and achieve new heights of excellence.
As an existing Diamond member or owner, you will continue to have access to the same benefits you have come to enjoy, including: access to Diamond’s resort portfolio, the Destination Xchange® program, the expanded Diamond Dream Holiday selection and our exclusive Events of a Lifetime® series. Over time, we expect most of our Diamond-managed properties to be rebranded under a new HGV sub-brand, further elevating your vacation experience.

Keeping You Informed
The transaction is subject to customary closing conditions, and we expect it will take several months to complete. We are committed to being transparent with you throughout this exciting process. To keep you informed, we will endeavor to share important updates as they become available in the What’s New section of your Member Area. If you have any questions, your Member Services team is available to assist you at any time as always. We look forward to providing you regular updates on the status of this transaction.
The completion of this transaction will mark the beginning of a new era of exceptional travel experiences. We can’t wait for you to see the many new destinations and extraordinary experiences in store for you. As always, our owners and members are at the heart of what we do, and we are honored to celebrate starting this new chapter with you.

MFlaskey_signature.png

Mike Flaskey
CEO, Diamond Resorts
Diamond Resorts® 10600 West Charleston Boulevard, Las Vegas, NV 89135 USA.
©Copyright 2021 Diamond Resorts Holdings, LLC. All rights reserved. Unauthorized duplication is a violation of applicable state, federal and international laws. 2102-8790
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Email from HGVC:

March 10, 2021
Dear HGV Owners,
I cannot thank you enough for your continued trust in Hilton Grand Vacations. It is because of your loyalty as Owners over the years that HGV has grown to be a leader in the vacation ownership industry. Your commitment to the future success of HGV, and our focus on providing you with world-class destinations, services and vacation experiences, are exactly why we continue making strategic decisions for our sustainable, long-term growth.
With this in mind, I'm excited to share that this morning we announced our plans to acquire Diamond Resorts. In doing so, we will create one of the largest vacation ownership networks, combining this leading independent vacation ownership company with the strength of HGV's brand and culture. This transformational combination will widen our product offerings, more than double our resort locations and enhance experiential offerings for our Owners.
What's Not Changing: Putting You First
First, our commitment to our Owners and your vacation experience are our top priority.
I want to assure you that your ownership rights and access to your Home Resort will not be changed or diluted, and Club Members will continue to have access to the Club exchange system, including more than 6,300 Hilton hotels globally. Additionally, there will be no changes to any 2021 Club Dues or maintenance fees. Integrating the two companies is anticipated to be a multi-year, phased initiative, which means you may not hear about expanded offerings or benefits immediately.
Given the challenges of the past year, many of you may be wondering why we are making this decision now, and I want to assure you that I'm confident this is the right step forward for our Owners and HGV’s future growth. I'd like to share some of the many reasons why this acquisition will benefit our Owners and position HGV as a leader in the vacation ownership industry for many years to come.
Leading the Industry: More Options in More Destinations = More Flexibility
By expanding our portfolio, we will lead the vacation ownership industry in offering Owners and guests more options in more destinations with greater flexibility in how, when and where they travel.
Together, we will provide the broadest range of offerings with a wider array of price points – a new HGV sub-brand to complement our existing Hilton Grand Vacations and By Hilton Club brands. Together, we will expand HGV’s footprint, increase the number of drive-to resorts in the United States and more than double our international presence – all enhancements that will directly benefit you, as our Owners:
  • Today, we have 62 properties. With this transaction, we’re more than doubling that number to 154.
  • Many of these properties are in new locations, including Sedona and Scottsdale (AZ), Palm Springs (CA), Pigeon Forge (TN), Virginia Beach (VA), Kaua’i (HI), a variety of ski locations throughout the U.S. and Canada, and beach resorts in Mexico and the Caribbean.
  • We’re adding a network of great assets in new locations that would have taken us more than a decade to grow organically.

A Shared Vision: Offering Owners Exceptional Travel Experiences
We have a shared vision for success with Diamond Resorts. Over the past few weeks, we've had the chance to get to know the Diamond team and have seen their hard work:
  • We both believe our Owners, guests and prospects deserve the highest level of quality, consistent attention to detail and exceptional experiences no matter where they are staying.
  • By combining under our HGV-led mission and values, we believe new heights of excellence will be achieved for Owners, Club Members and guests alike.

Next Steps
As with any announcement of this size, it will take us time to implement all the final details. And until the transaction closes, it will be business as usual, and Diamond remains a separate company from HGV. We are committed to being transparent with you throughout this process and will update you with new information as it is available.
To keep you informed, we've created a dedicated page on the Club website to provide answers to some of the questions you might have. To access the page, visit my.hgv.com/announcement. We will also communicate with you directly to update you on the status of our acquisition and any related enhancements to your ownership experience.
Today is a significant day. It sets HGV on a new course and trajectory for continued growth — and I can’t wait for you to see the many new destinations and experiences that are in store for you. As always, our Owners and Team Members are at the heart of what we do, and we will continue to keep your vacation ownership experience top of mind as we move forward with the next phases of this acquisition.
Thank you for your continued loyalty and for helping HGV achieve this milestone.​
All the best,

mail
Mark Wang
President & CEO
Hilton Grand Vacations​
 
Yes, DIamond moved away from Interval International to start their own exchange. I beleive this is just to support their weeks based owners. They also have trust based point owners that trade internally using points.
Do you think they try to do their own exchange company and split with RCI?

That would mean all major timeshare players have their own exchange.

Obviously, I wouldn't expect any immediate changes...but 3-5 years down the road?
 
Do you think they try to do their own exchange company and split with RCI?

That would mean all major timeshare players have their own exchange.

Obviously, I wouldn't expect any immediate changes...but 3-5 years down the road?
I doubt it, mainly because Hilton already has their points overlay. No need for another internal exchange. They may offer HGV overlay points to DRI weeks owners at some point. That would be the new exchange system if they choose to use it. So much is unknown, but they indicated a plan to rebrand the Diamond resorts as HGVC. I suspect they may run into some issues rebranding some that aren't up to quality standards. I would expect rebranded ot Hilton properties to be able to use HGV points just like a Hilton resort owners does today.
 
Makes one wonder what Diamond resorts will be rebranded?

My guess:

Cabo Azul
Point at Poipu
One or two of the Sedona and Scottsdale resorts.
Embarc resorts.
Williamsburg properites.
The newer Virginia Beach property.
KBR

Any other guesses?
 
Makes one wonder what Diamond resorts will be rebranded?

My guess:

Cabo Azul
Point at Poipu
One or two of the Sedona and Scottsdale resorts.
Embarc resorts.
Williamsburg properites.
The newer Virginia Beach property.
KBR

Any other guesses?

The Diamond resorts in Vegas, Orlando and the Big Island are certainly going to be rebranded HGVC. We are seriously short inventory in these areas.
 
Williamsburg Greensprings could easily be up to HGVC standards. Powhatan--no, IMHO.
 
As long as HGVC is managing it and not Diamond. Increased in MF and resorts have been managed pretty well by HGVC. They are good a keeping the reserves funded adequately, and not requiring very many SA in all the years I have been a member.
Having more resorts options via an internal exchange is also a plus. As I see it RCI and II are just not needed as much unless you own a small independent resort with fixed week or points owners.

I only use RCI if getting it via RCI is cheaper than any of my points systems. The issues for me are flexibility in canceling and cost of transactions. Those items are much more flexible within the points exchange systems.
 
The Diamond resorts in Vegas, Orlando and the Big Island are certainly going to be rebranded HGVC. We are seriously short inventory in these areas.

:D:D:D:D
 
Makes one wonder what Diamond resorts will be rebranded?

My guess:

Cabo Azul
Point at Poipu
One or two of the Sedona and Scottsdale resorts.
Embarc resorts.
Williamsburg properites.
The newer Virginia Beach property.
KBR

Any other guesses?
Buzz,

I also think Kaanapali Beach Club and perhaps Lawai Beach Resort could be candidates because they are both very well located and are good properties. These might be treated more like affiliates versus HGVC-branded properties but that doesn't bother me at all.

I think this is great for HGVC owners -- I don't think these will be points-efficient to reserve but it creates new opportunities for us. Wyndham owns both Worldmark and Wyndham and has been cross-pollinating the two systems over the years but never truly merged them. It takes alot of Worldmark credits to reserve a Wyndham property -- more than simply staying within Worldmark, but is great to have the options.

It will be interesting to see how this shakes out and it appears we will be left with three giants: Marriott, Hilton and Wyndham. Are there any high quality independents still out there? Will Four Seasons get merged into something? Interesting...

Best,

Greg
 
Makes one wonder what Diamond resorts will be rebranded?

My guess:

Cabo Azul
Point at Poipu
One or two of the Sedona and Scottsdale resorts.
Embarc resorts.
Williamsburg properites.
The newer Virginia Beach property.
KBR

Any other guesses?

I don't know which DRI resorts of higher quality, but I can see them rebranding and updating resorts in popular destinations where HGVC isn't. Just going through some of their resorts, I can see places like Tahoe, Sedona, Gatlinburg and Virginia Beach are great destinations where HGVC doesn't have properties. The intriguing resort is the Ka'anapoli Beach Club in Maui. Would they brand this resort HGVC before they can even open the property they are building (I can never remember the name)? Could this resort be competition for their new property?

How many of the European/Caribean resorts are actual DRI properties and not affiliates. These are locations where HGVC is really falling behind other systems. I think this is a pretty big aspect of the purchase as well. What is the Kaui resort like? That's one place both my wife and I would really like to visit.
 
Buzz,

I also think Kaanapali Beach Club and perhaps Lawai Beach Resort could be candidates because they are both very well located and are good properties. These might be treated more like affiliates versus HGVC-branded properties but that doesn't bother me at all.

I think this is great for HGVC owners -- I don't think these will be points-efficient to reserve but it creates new opportunities for us. Wyndham owns both Worldmark and Wyndham and has been cross-pollinating the two systems over the years but never truly merged them. It takes alot of Worldmark credits to reserve a Wyndham property -- more than simply staying within Worldmark, but is great to have the options.

It will be interesting to see how this shakes out and it appears we will be left with three giants: Marriott, Hilton and Wyndham. Are there any high quality independents still out there? Will Four Seasons get merged into something? Interesting...

Best,

Greg

Vacation Villages is the highest quality Indy group IMO. Bluegreen also has some nice properties.

Four Seasons is taking back a lot of deeds (Carlsbad) and then those are being bought by other groups like Welk which bought a lot of Four Seasons inventory.

I forgot about Lawai. I’ve stayed there a couple of times and the location is great. I haven’t stayed at Poipu point.
 
I don't know which DRI resorts of higher quality, but I can see them rebranding and updating resorts in popular destinations where HGVC isn't. Just going through some of their resorts, I can see places like Tahoe, Sedona, Gatlinburg and Virginia Beach are great destinations where HGVC doesn't have properties. The intriguing resort is the Ka'anapoli Beach Club in Maui. Would they brand this resort HGVC before they can even open the property they are building (I can never remember the name)? Could this resort be competition for their new property?

How many of the European/Caribean resorts are actual DRI properties and not affiliates. These are locations where HGVC is really falling behind other systems. I think this is a pretty big aspect of the purchase as well. What is the Kaui resort like? That's one place both my wife and I would really like to visit.

You need to be able to drive tours and the KBC will help drive tours to the new property because you’ll have a captive audience there. I often wondered how they would sell Barbados because how do you drive tours to onsite sales. Maybe it’s all offsite. I don’t know. I haven’t been to Barbados. I don’t think cruise ship passengers are a market because they’re only on shore for a handful of hours.
 
It will be interesting to see how this shakes out and it appears we will be left with three giants: Marriott, Hilton and Wyndham. Are there any high quality independents still out there? Will Four Seasons get merged into something? Interesting...
Perhaps a challenge with Four Seasons is that they are also a separate hotel and resort company, like Hyatt. So merging them into another system may be difficult, unless they were to rebrand. Of course, Four Seasons is a pretty small hotel company, perhaps ripe for a buyer. Though I don't think they are for sale.
 
Perhaps a challenge with Four Seasons is that they are also a separate hotel and resort company, like Hyatt. So merging them into another system may be difficult, unless they were to rebrand. Of course, Four Seasons is a pretty small hotel company, perhaps ripe for a buyer. Though I don't think they are for sale.

The timeshare division is separate. It caused problems in Carlsbad when Aviara turned into a Park Hyatt and denied Four Season owners access to hotel amenities which they had previously when it was a Four Seasons. Owners were not happy.
 
Here is a map of the locations -- sorry for picture quality, I had to take a picture of the screen with the iPhone....
 

Attachments

  • Locations.pdf
    1.2 MB · Views: 236
Wyndham owns both Worldmark and Wyndham and has been cross-pollinating the two systems over the years but never truly merged them.

The intent was to merge them, but WM owners sued and won. So inventory swaps happened at some locations. So Now they are separate but related systems. The cross over must be manually completed, which is klunky and perks do not cross over.
 
Someone mentioned this earlier, the acquisition is covers just the Diamond Unaffiliated/Owned resorts. What happens with all the Diamond Affiliated resorts? Where does access to these resorts go? They're currently available through Diamond Exchange. Does that continue post merger or are they left with access only through the 3rd parties like II & RCI?
 
Here is a map of the locations -- sorry for picture quality, I had to take a picture of the screen with the iPhone....

Thanks for the pic! Does this map include affiliated resorts or just the DRI owned properties?
 
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