I just got the email pictured below from MVC.
View attachment 125228
It threw me for a loop because I don’t have another MVC stay scheduled until October. So I don’t have an (MVC) trip that I’d call “upcoming” except in a very long term sense.
They don’t tell you what trip they are talking about. Is this just a marketing email they send out and it isn’t even referring to a specific trip? What’s the point of it? Then it ends with a phone number and “book your stay today.” So which is it, you are emailing me about a stay I’ve already booked, or you’re just spamming me and asking me to book one?
Confusing messaging like this just annoys the heck out of me.
Ah, add this to the list of Diamond Resorts Alumnus trickery.
There is nothing confusing about this email, it is a blatant, trap, representing old school, timeshare, bait and switch, and deceptive marketing techniques.
What’s frightening, is that the low literacy marketing fool, who wrote/designed this email, and the multiple levels of morons, in the new MVW Sales and Marketing organization, above him/her, who approved this email, approved this email, without recognizing that its syntax does not line up. This is classic, Blue Collar, timeshare marketing, brought to you by Messrs. Avril, Flaskey, and Walker. The Blue Collar timeshare thugs have apparently put lipstick on a pig, and are trying to pull the wool over their new, White Collar customer’s eyes.
This guy is one to be on the lookout for, and should be on everyone’s radar screen:
If you are so willing, call the number on the email, play “Joe, uninformed owner/member,” and see where the call takes you. It would be a “Diamond Resorts strategy,” to have the call answered by a sales and marketing person, or by a “service person,” with a significant pay out to the “service person,” if they can bait you to talk to a sales person, about, for example, MVW’s latest and greatest, new benefits for owners/members. This strategy is no different than when the Front Desk Associate hands you a ticket, to go see the “Concierge (really, a sales and marketing employee),” to claim your Discount Card. The next time you get one of those tickets, you’ll discover that there is a code on the ticket, to identify the Front Desk Associate who got you to go and talk to the Concierge; that Front Desk Associate is paid out for every person that presents themself/themselves to the Concierge, and there are performance metrics, and financial rewards, for high performers. THEN, the Concierge is incented, and their metrics are closely tracked, for every sucker who shows up at their desk, to claim their food stamps, and, who they then “convert to a tour (code for an illustrious, “Owner Update)."
What’s really sad about these thugs, Avril, Flaskey, and Walker, is that they are operating from the same Play Book and Hymn Sheet that they operated from, 15 and 20 years ago. They lack the intellectual capacity, creativity, and innovation, to modernize their Play Book.
Where there’s smoke, there’s fire.
If you call these thugs, please let us know what you hear, and how your call is handled.
In the meantime, Avril, Flaskey, and Walker are cleaning house of longtime MVW Sales and Marketing leadership, and they are dropping like flies, last week and this week.
