Elvis-themed weddings in Las Vegas no more?

[MdRef]

For those with Las Vegas Timeshares.

Cease-and-desist letters were sent to multiple Las Vegas chapels that host Elvis-themed weddings. Las Vegas chapels of love that use Elvis Presley’s likeness could find themselves becoming Heartbreak Hotels.

The order should not translate into legal action against Elvis-themed stage shows in Las Vegas such as "All Shook Up" because impersonating someone for live performances such as shows is considered an exception under Nevada’s right of publicity law, according to Mark Tratos, a local attorney who helped write the statute.

Elvis-themed weddings in Las Vegas no more? Licensing company sends cease-and-desist letters

The Las Vegas wedding industry generates $2 billion a year, and officials say Elvis-themed weddings represent a significant number of the ceremonies performed.

www.foxnews.com

 

[Ty1on]

Next up, "Generic cool dude with sideburns" weddings

 

[pedro47]

I wonder the licensing company that own / control Elvis name have figure out how much revenue they have loss in Vegas over past 40 years ?

The wedding industry in Vegas is a two billion dollars industry according to the article.

 

[Ty1on]

I wonder the licensing company that own / control Elvis name have figure out how much revenue they have loss in Vegas over past 40 years ?

The wedding industry in Vegas is a two billion dollars industry according to the article.

Of course, Elvis impersonation constitutes a tiny fraction of that number.

 

[dioxide45]

Of course, Elvis impersonation constitutes a tiny fraction of that number.

That doesn't seem to be what the article indicates;

The city’s wedding industry generates $2 billion a year, and officials say Elvis-themed weddings represent a significant number of the ceremonies performed.

 

[Ty1on]

That doesn't seem to be what the article indicates;

The city’s wedding industry generates $2 billion a year, and officials say Elvis-themed weddings represent a significant number of the ceremonies performed.

The ceremonies cost what the ceremonies cost. There is an extra charge for having an impersonator.

To calculate that it generates $2B a year, they include hotel rooms, food, beverage, gaming, entertainment spends by those here for a wedding, in addition to the actual wedding cost. Revenues for Elvis impersonators are a tiny fraction of that total spend. I find it difficult to believe that losing Elvis impersonators is going to significantly alter plans for Vegas weddings and incentivize visitors to choose elsewhere. So direct expense of the Elvis impersonators themselves constitute a small percentage of that $2B, and I argue that opportunity cost to the industry of losing Elvis impersonators isn't sky-high. They just call him something else *wink wink* and it's the same wedding. See "BIG SUNDAY VIEWING PARTY!"