Using ARP and booking full point value reservations for rental does NOT necessarily mean a PROFIT. You have to know the niche market you are trying to hit ... July 4th Week is different than July 4th Weekend (when the 4th is on Sat or Sun). Weeks in July MAY be better to rent in the Northeast as school year ends in mid-June; in the South, June rents better than August as sports & schools start in mid July.
However, there are many Wyndham owners who are NOW trying to get some cash to cover MFs. They are booking PRIME weeks and CAN not go on vacation. Job lost, no vacation time, no/expensive transportation, kids schedules, family sickness ==> any of hundreds of situations where taking any money is better than NO money. I particularily like when friends CANCEL coming with you; whether a couple of days or weeks beforehand, YOU have the bigger unit or extra unit which are you are paying for. Many of these bookings will NOT be cancelled & rebooked to get the discounted points values. Hence, those owners will NOT cover costs nor are their rentals exposed to the full market place.
Ron has VIP status; I would suspect most of his rentals are inside the 60 day window EXCEPT for event bookings. With good (ongoing) advertising in place and a solid reputation on the internet - he could cover his MFs, costs, GCs and MAKE a PROFIT. But you have to be available and online --- not offshore fishing.