DRI payed $167.5 millions to acquire Gold Key. So, they want to recover their money quickly to be able to acquire another brand. So, they increase MF and push hard to convert week owners to points.
DRI payed $85 millions to acquire Club Intrawest, an almost sold out club. How do you think they will recover their money ? by digging in DRI members pockets.
Before that, DRI acquired Star Island, Aegean Blue, Pacific Monarch, Tempus, ILX and Sunterra. DRI spent a lot of money in acquisition and DRI members most pay for that.