I see several options that might help ...
- Offer to move annual usage owners to eoy.
- Restructure MF's from an annual to a monthly payment.
- Institute a buyback program for a one time fee.
- Reduce transfer fees.
- Allow owners to 'skip a year' (no usage/no mf's), say, every 10 years.
- Offer to change deeded ownership to rtu with termination dates.
- Help owners when needed, but be firm and use a bad ass collection agency for those that won't take advantage of your help.
- Develop the rental of unused weeks to the general public further by offering 'deals' and 'packages'. Advertise these both via print/radio/web and via press releases to local travel agents.
- Get a local television station involved in a 'Luxury Getaway' giveaway contest.
- Trade unused inventory (units) with local businesses in exchange for meals (for owner giveaways), supplies, etc.
- Don't sell to people that can't afford to pay.
- Run a credit check on potential resale purchasers and exercise ROFR if they can't afford to pay.
- Treat current owners with respect. Don't mislead potential owners.
- Buy dinner and drinks for owners that use their week for x consecutive years (as opposed to trading/banking them).
- Give bonus weeks every x years to owners that pay on time (or early).
- Go the extra mile for owners (flowers in the room, mints on pillows - the little touches that aren't done anymore. Royal Caribbean makes little animals out of towels and leaves them on the bed or couch - very cute and memorable). Make owners want to do anything to stay owners.
It might seem counter productive to have a strict collections policy AND try to make owners feel that they're special - it's a 'carrot and stick' kind of thing. You want owners that value the ownership enough that it would take a real and pressing hardship to give it up. You also want them to understand that if they give it up by walking away, there will be consequences.