This:
"Q...I have been contacted by several companies that promise they can sell my timeshare week for me, if I pay them a fee in advance. Some companies call their advance fee an "appraisal fee," others say it’s an "advertising fee." Are these fees legal?..."
"...Florida law, under section 721.20(6), F.S.,
prohibits a real estate broker or salesperson from collecting any advance fee for listing a Florida timeshare week for resale. However, there are many different kinds of companies in existence that claim they can sell your timeshare for you, if you pay them in advance. Some resale companies may provide "legitimate" resale services, while many do not. The advance fee may be called an "appraisal fee," an "advertising fee," an "Internet fee," or an "exchange fee," among other terms. The fees charged by these companies range anywhere from several hundred to several thousand dollars. Payment is often collected by credit card. Consumers need to be aware that once they pay an up-front fee, even if the fee turns out to be a violation of Florida’s advance fee law, there is no guarantee that the money can ever be recovered if your timeshare is not sold..."
(I added red)
came from here:
http://www.myflorida.com/dbpr/lsc/timeshare/information/faq_resale.shtml
If she is a real Real Estate agent...maybe she didn't study enough.
BUT if not a RE agency.....this can be called an Advertising fee.
I found an old NY Times article stating that in 1990, no up front fees for any T/S or othe RE sales were allowed in Fl, incuding advertising fees....but it appears they watered down the rules.