Just so that you are aware, Bushnell is not the only company currently offering the kind of warranty described by Phydeaux (although this sort of warranty tends to come with binoculars that start at above $200). I have nothing against Bushnell. I own a pair of Bushnell compacts myself (bought years and years ago).
My own advice would be to talk to someone who knows all the brands and can walk you through your needs, interests, and budget. While there are a number of very reputable companies that sell by internet and phone, the one that I have dealt with is the one that I linked to in my prior post. I have the advantage of being about an hour and a half away from there location and can physically try their different binoculars. Regardless, the people whom you talk to know their stuff. The average time they take talking to someone on the phone is about an hour.
Regardless of who or where you get your binoculars, Phydeaux has added a good question for you to add to your list: what sort of warranty do these binoculars have?
Finally, just a somewhat amusing story. Years ago my wife was going to buy a pair of compact binoculars for my birthday. (This is when I actually ended up with the Bushnell's mentioned above.) I got parked at a nearby coffee shop while my wife went into the Eagle Optics store. She told them what she wanted, how I might use the binoculars, and for about how much money. After about a half an hour she came and got me and said it was just too hard to decide between a couple of options. I came, tried a few binoculars, went outside, back and forth, etc. and finally considering price chose the Bushnell. (One of the options was better for clarity, but harder to hold and definitely more expensive.) As we finished up, I asked how could anyone ever make this sort of decision over the phone. The sales person (who in this case was the owner) quietly looked at my wife and said "Which was the pair that I first handed to you after I asked you about price and interests?"
PS - Another question is ask is how easy is it to change distance and focus. Some binoculars make you twirl forever, some make you fine tune too much, some have harder to work focus adjustment wheels.