CO skier
TUG Member
- Joined
- Sep 18, 2012
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On a recent trip to Steamboat Springs, I found just the baseball style cap that I wanted (on sale for $18 instead of $25). It has a medium sized emblem (on the riser? from the bill) with a mountain peak, sunset or sunrise and the word "COAL". I bought the hat just because I really liked the light color of the hat and the mesh reinforcement of the riser (very rare).
Since arriving back in Blue Denver, a few people have commented on my "COAL" hat. It is not explicit or aggressive, but it is clear they do not like that dirty, four-letter word; like by wearing it I am some kind of right-wing backer of fossil fuels. When I answer, "It is the name of a clothing brand" they suspiciously change their attitude, as if naming a clothing company "COAL" is beyond all believing.
Some peoples' automatic assumptions in the current social environment
... (maybe there is a pun in there) 
Since arriving back in Blue Denver, a few people have commented on my "COAL" hat. It is not explicit or aggressive, but it is clear they do not like that dirty, four-letter word; like by wearing it I am some kind of right-wing backer of fossil fuels. When I answer, "It is the name of a clothing brand" they suspiciously change their attitude, as if naming a clothing company "COAL" is beyond all believing.
Some peoples' automatic assumptions in the current social environment