The Costco Program is a lead generation program that the dealers have to subscribe and pay a fee to participate.
While I have used this program including most recently last month to price around....
Just purchased a 2024 Subaru Outback. Went to the Costco site and they sent me to a local dealer. Price was competitive.
Then I emailed a sales manager at a Dealer 30 miles away where I had purchased 2 prior vehicles (Stamford Subaru). The Sales Manager replied with a quote that was below the local dealer Costco Sponsored Price.
The local dealer did reply with a lower price about $400 lower than the Stamford Price.
The local dealer did not leave me feeling good regardless of the $400 lower price.
In the end I went back to Stamford and came back home with the '24 Outback. It was a pleasure to work with a no nonsense sales experience regardless of the $400 price difference. I felt a level of dedication to return to a dealer further away and a few hundred $$ more.
Even the Finance Guy that is usually akin to a Time Share sales weasel was a breeze to deal with at the Stamford Subaru.
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And no you can't return the vehicle if you used the Costco Program. Although the Costco program is a good place to start and use as negotiation tool... It is not always necessary.
I might also add that this is my 4th Subaru vehicle within the last 10 years. People either love or hate Subaru's. No brand is perfect. But we are devout Subaru customers.