Well, I am not saying this is the best position to be in. But most large companies (all types not just TS -- look at Cisco's earning report yesterday!) are just trying to weather the storm right now. So unless Starwood is about to declare bankruptcy, which I don't think they are close to, they need to get through the next 3-4 years with cuts in staff and big expensive projects and start planning for the future so they can come out stronger and more profitable in 5 or 10 years.
K
Starwood is in the same boat as Marriott and just about every other large timeshare developer.
Although the economy in general isn't helping matters, their real problem is with the credit markets. They cannot package and sell timeshare loans in the marketplace. Worse, they do not have any visibility to when the markets might return to "normal". Worse, worse, every dollar that they finance themselves is deferring revenue from the sale. Publicly traded companies, especially, don't like that.
Unwilling and unable to commit vast amounts of capital for an unknown period of time, Starwood, Marriott, and others are intentionally postponing or canceling development, aggressively cutting costs, and consolidating.
As a result, I do not believe that there will be progress on ANY pipeline resorts until Starwood is again able to monetize their timeshare notes.
A couple of weeks ago Howard Nusbaum, President of ARDA, requested assistance under the Emergency Economic Stabilization Act (the $700 billion bailout) to address the loan liquidity crisis in the timeshare industry. ARDA wants the fed's to guarantee timeshare investment grade paper in exchange for credit insurance fees paid to the US Government.
Quoting Nusbaum: "The timeshare industry is literally selling itself out of business by generating consumer loans through sales while being unable to monetize them..."
Starwood is not growing its timeshare business for the time being. But, not because they can't sell it. It is an intentional, managed response to the credit markets. They have plenty of capital, but are choosing to invest it in the hospitality side of the business, rather than hold loans on their balance sheet.