The first thing RCI can do to improve members' experience is tell Hilton to drop the per-day fees. TAT is one thing. $25 per day fee for the privilege of exchanging into the best resorts, just because they are "the best," is hurting timeshare exchange in general. It's definitely hurting RCI. I used to love RCI. We exchanged into Hilton SeaWorld years ago and had three units for 2 weeks, which I got through RCI exchange. No $25 per day fees.
We used to exchange into Four Seasons Aviara regularly. Now it's $50 per day for exchangers. I was willing to pay, booked a week, and Rick said Marriott's Newport Coast doesn't charge that fee, so we booked the Marriott. Marriott's closer to the ocean and we often get ocean view.
Grand Timber, Grand Peak 7 and Peak 8, or whatever they are called, The Grand Breckenridge resorts have increased their per-day fees. I can stay at Marriott/ Hyatt/ Westin without fees and with preference. The owners of those resorts can trade into Marriott resorts without fees. How is that fair?
The trend toward daily fees could move to Marriott/ Westin/ Sheraton/ Hyatt. When that happens, I will start buying exactly where we want to stay and will stop exchanging entirely. Those Abound/ Destination Club points (what are they actually called?) will get used, I'll tell you that. I will be buying more Disney points for our stays, if Marriott charges fees.