Eric B
TUG Member
- Joined
- Jun 10, 2017
- Messages
- 7,038
- Reaction score
- 7,531
- Resorts Owned
- Massanutten, Wyndham, WorldMark, Vistana, Marriott Los Sueños, Vidanta, Flora Farms, HGVC Max, and some independents
There once was a timeshare company that sought to increase its sales by developing extra special benefits for its customers. Eventually, the timeshare company realized that it could sell even more timeshares if it allowed some of its customers to rent out their time skirting the rules they had set up for the extra special benefits - thus were born the Megarenters, a class of people who became skilled in the art of working the system. They were symbiotic with the timeshare company and provided new customers for the sales team while making use of the excess capacity in the system at no cost for marketing to the timeshare company.
Around that same time, Old-timer bought enough timeshares there to be at the peak of the special benefits.
Over the years, the timeshare company hired some consultants and realized that they could make additional profits themselves by renting the excess capacity. Thus was born Extra Holidays. The timeshare company realized they needed to get rid of the Megarenters, so the timeshare company froze and audited many accounts of folks that they identified as being those types of people. Old-timer cheered and laughed because he wasn't a Megarenter and the actions taken by the timeshare company didn't effect him negatively; heck they may well have resulted in freeing up more inventory for him to book with his special benefits.
Several years later, the timeshare company realized they hadn't done enough to rid the world of the scourge of the Megarenter, so they again updated the rules for their special benefit program. This time the changes included enforcing an old rule that had been written out of the rule book to the benefit of hybrid owners with resale points (those nasties). (They hadn't seen any reason not to write it out or the rule book since they were never enforcing it anyway - that would have been too hard for their meager accounting systems, but those are better now so this is a fabulous idea to improve performance.) Old-timer cheered and laughed because he wasn't a hybrid owner and the actions taken by the timeshare company didn't effect him negatively; heck they may well have resulted in freeing up more inventory for him to book with his special benefits.
Years later, the timeshare company hired more consultants and determined that allowing continued use of the special benefits for customers that were no longer purchasing timeshares from them did not align with the purpose of those as incentives to drive sales. The timeshare company then implemented a change that only granted the special benefits to customers that had purchased their timeshares in the last 20 years. Old-timer cheered and laughed, then realized his purchase was 30 years ago - the changes would greatly effect him.
Old-timer moaned about the changes to the timeshare company, saying "I've followed all the rules, you can't change these them on me! I have a vested interest in the special benefits!" The timeshare company patiently explained that the only immutable rule was the one that says they can change the rules anytime without notice on their whims. The timeshare company also explained that their experience over the years with making changes to the program was that the customers that weren't effected would mostly cheer and laugh at the misfortune of the folks that lost out. The whole reason for the special benefits in the first place was to drive sales, and Old-timer wasn't buying, so there was nothing he could complain about - change is the only certain thing. Over the years they had paid more for the benefits out of their sales and marketing budget than he had paid for his timeshare in the first place.
The End. If you wind up being a member of a disfavored class of customers of the timeshare company, remember how you felt when it was someone else and remember the purpose of the special benefits.
Around that same time, Old-timer bought enough timeshares there to be at the peak of the special benefits.
Over the years, the timeshare company hired some consultants and realized that they could make additional profits themselves by renting the excess capacity. Thus was born Extra Holidays. The timeshare company realized they needed to get rid of the Megarenters, so the timeshare company froze and audited many accounts of folks that they identified as being those types of people. Old-timer cheered and laughed because he wasn't a Megarenter and the actions taken by the timeshare company didn't effect him negatively; heck they may well have resulted in freeing up more inventory for him to book with his special benefits.
Several years later, the timeshare company realized they hadn't done enough to rid the world of the scourge of the Megarenter, so they again updated the rules for their special benefit program. This time the changes included enforcing an old rule that had been written out of the rule book to the benefit of hybrid owners with resale points (those nasties). (They hadn't seen any reason not to write it out or the rule book since they were never enforcing it anyway - that would have been too hard for their meager accounting systems, but those are better now so this is a fabulous idea to improve performance.) Old-timer cheered and laughed because he wasn't a hybrid owner and the actions taken by the timeshare company didn't effect him negatively; heck they may well have resulted in freeing up more inventory for him to book with his special benefits.
Years later, the timeshare company hired more consultants and determined that allowing continued use of the special benefits for customers that were no longer purchasing timeshares from them did not align with the purpose of those as incentives to drive sales. The timeshare company then implemented a change that only granted the special benefits to customers that had purchased their timeshares in the last 20 years. Old-timer cheered and laughed, then realized his purchase was 30 years ago - the changes would greatly effect him.
Old-timer moaned about the changes to the timeshare company, saying "I've followed all the rules, you can't change these them on me! I have a vested interest in the special benefits!" The timeshare company patiently explained that the only immutable rule was the one that says they can change the rules anytime without notice on their whims. The timeshare company also explained that their experience over the years with making changes to the program was that the customers that weren't effected would mostly cheer and laugh at the misfortune of the folks that lost out. The whole reason for the special benefits in the first place was to drive sales, and Old-timer wasn't buying, so there was nothing he could complain about - change is the only certain thing. Over the years they had paid more for the benefits out of their sales and marketing budget than he had paid for his timeshare in the first place.
The End. If you wind up being a member of a disfavored class of customers of the timeshare company, remember how you felt when it was someone else and remember the purpose of the special benefits.