billymach4
TUG Member
Since we are on the topic of Hostile Takeovers in the MVW thread about the activist investor thread....
This content was just released. The narrator and producer is Sam Denby. Well curated and produced videos from his team at Wendover. Definitely not a clickbaiter or run of the mill wannabe YouTuber.
He goes into the history of Southwest from the early days until present day. Their headwinds gained speed in 2022 from that winter meltdown at Denver that is covered as well.
Found it interesting as it goes into the backstory of how the hostile takeover(s) gain momentum and how to try and prevent it from a "Poison Pill". However in this case the SouthWest board caved.
You may also note that in this video are logo references to both Marriott and JetBlue? Not sure if this is intentional or not. However it is too much of a hint to ignore?
Wikipedia
"Southwest Airlines encountered significant operational and financial difficulties in the 2020s, notably during the holiday meltdown in 2022 when it canceled over 15,000 flights. This event, caused by severe weather and outdated scheduling systems, led to a record $140 million fine from the U.S. Department of Transportation, and losses exceeding $1.1 billion. Elliott Investment Management, an activist hedge fund, capitalized on Southwest's vulnerabilities by acquiring more than 10% of the company's shares, advocating for leadership and operational changes to improve profitability.[2] A settlement between Southwest and Elliott in October 2024 resulted in former CEO Gary Kelly stepping down as executive chairman and five Elliott-backed directors joining the board;[3] however, CEO Bob Jordan remained despite Elliot's efforts to oust him.[4] Under new oversight, Southwest initiated major changes, including its first-ever layoffs affecting approximately 15% of employees,[5] ending its popular two free checked bags policy on May 28, 2025, transitioning to assigned seating beginning in 2026, introducing premium seating and basic fare options, adding red-eye flights, limiting flight credit validity to one year,[6][7] listing flights on third-party platforms like Expedia and Google Flights,[8] and establishing a codeshare partnership with Icelandair.[9]"
This content was just released. The narrator and producer is Sam Denby. Well curated and produced videos from his team at Wendover. Definitely not a clickbaiter or run of the mill wannabe YouTuber.
He goes into the history of Southwest from the early days until present day. Their headwinds gained speed in 2022 from that winter meltdown at Denver that is covered as well.
Found it interesting as it goes into the backstory of how the hostile takeover(s) gain momentum and how to try and prevent it from a "Poison Pill". However in this case the SouthWest board caved.
You may also note that in this video are logo references to both Marriott and JetBlue? Not sure if this is intentional or not. However it is too much of a hint to ignore?
Wikipedia
"Southwest Airlines encountered significant operational and financial difficulties in the 2020s, notably during the holiday meltdown in 2022 when it canceled over 15,000 flights. This event, caused by severe weather and outdated scheduling systems, led to a record $140 million fine from the U.S. Department of Transportation, and losses exceeding $1.1 billion. Elliott Investment Management, an activist hedge fund, capitalized on Southwest's vulnerabilities by acquiring more than 10% of the company's shares, advocating for leadership and operational changes to improve profitability.[2] A settlement between Southwest and Elliott in October 2024 resulted in former CEO Gary Kelly stepping down as executive chairman and five Elliott-backed directors joining the board;[3] however, CEO Bob Jordan remained despite Elliot's efforts to oust him.[4] Under new oversight, Southwest initiated major changes, including its first-ever layoffs affecting approximately 15% of employees,[5] ending its popular two free checked bags policy on May 28, 2025, transitioning to assigned seating beginning in 2026, introducing premium seating and basic fare options, adding red-eye flights, limiting flight credit validity to one year,[6][7] listing flights on third-party platforms like Expedia and Google Flights,[8] and establishing a codeshare partnership with Icelandair.[9]"
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