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Some Thoughts on Oceana Palms

jerseyfinn

TUG Member
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Location
Sedona AZ
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MMB MVO
We just return from an Ocean Pointe stay where we also do a preview of the new Oceana Palms resort. Thought I would proffer an opinion/observation about Marriott's newest timeshare offering, Oceana Palms. I hope you find this useful, but it's all simply our own take on things.

Lots of folks were anxious to see what Marriott will unveil as they create an Ocean Pointe sequel on Florida's east coast. It's a pleasant suprise to learn that Oceana Palms will be located all of 3/4 mile from Ocean Pointe on the same pristine, beautiful stretch of beach. But other than close proximity to each other, Oceana Palms will have its own distinct look and feel.

Oceana Palms offers new choices which might appeal to the tastes/expectations of some but not all folks. IMO, the demographic which might find Ocean Palms most attractive will be both experienced or new owners between the age of 40 and 65 who are looking for a beach front location on Florida's Atlantic side.

Marriott is consciously marketing to folks seeking a more distinctive resort experience. This difference does not initially sink into our minds. We initially focus upon the pricing which is much higher than what many long-time MVC owners are accustomed to for a pre-construction resort. Our sales rep throws out the words "botique resort" several times as he describes how Marriott has for the first time, turned to designers from Ritz Carlton to have a go at creating a new, distinctive feel in the villas and throughout the property. Oceana Palms may be a harbinger of what Marriott is pondering for MVC's future as drawing board resorts slowly become real brick and mortar.

We finaly realize what botique means when we do a walk-through in the full-scale model of an Oceanfront villa. "Beautiful", "elegant", "fresh" & "enticing" are all words which describe the design concept in real life. Being the good TUGger that I am, I take my time moving through the model. I'm well aware that Marriott villas are shrinking in size these days. I look carefully at ergonomics and design as we move through kitchen, living/dining rooms the master suite and second bedroom. We come away with a feeling of "wow", but not that deer-in-a-headlight wow. It's more a pleasant surprise at the subtle yet striking design changes Marriott brings to Oceana Palms.

Not only has Marriott come up with a sweeping villa design, they redefine the timeshare experience. Marriott tweaks interiors creating a sense of space ( villas will have 9 foot ceilings ) while finishing off the villas with upscale appliances and trendy new furniture & a snappy decor ( which Mr. Marriott has a hand in selecting ). This is not to say that other MVC resorts are not equally satisfying & cozy. Owners here will simply enjoy a more upscale design interpretation/experience which combines a hybrid feel between an upscale hotel with the cozy familiarity of home -- and all of this with a view of ocean and beach below.

But is this enough to compel one to purchase at Oceana Palms? Well, the real answer to this question lies with each individual and their goals of ownership. We ourselves own multiple weeks at Ocean Pointe and always enjoy our resort stays. Why move up the block and change addresses? What differences do we perceive between Ocean Pointe and Oceana Palms?

First off the Ocean Pointe campus is wide and expansive at some 15 acres of land and 7 story villas. Oceana Palms comes into being during the new reality in which land acquisiton costs are prohibitive and property parcels are smaller. Hence Oceana Palms is constrained to a narrower lot. There will be two buildings, one behind the other. Though shorter in length than their sister buildings at Ocean Pointe, the Oceana Palms buildings will be 19 stories with 6 floors of above-ground parking & 13 floors of villas. Everybody gets a room with a view at Oceana Palms. The other big change are significantly larger balconies for all villas, some of these wrap-arounds.

Another important consideration is that Oceana Palms will only consist of 169 units, just slightly more than the capacity of two of Ocean Pointe's buildings. Oceanfront villas will be locagted only in the front (East) building. The second ( west ) building will consist only of oceanview villas. Some folks might like this smaller resort concept while others may prefer the roominess of Ocean Pointe.

Next is the floor design of Oceana Palms. Each floor has but 7 units -- 3 oceanfront and 4 oceanview. Additionally, Oceana Palms does not have lock-off units. Truth be told, the days of lock-offs are gone as Marriott also eschews 3 bedroom units in favor of an all 2 bedroom resort. Likewise, there are only two seasons at Oceana Palms, platinum and gold. Platinum season runs from 11 November into May, and gold season consists of the rest of the year.

Oceana Palm villas will have slight design variations.Interior layouts will vary most between the oceanfront villas which will consist of two mirror-image corner villas ( each has a wrap-around balcony ), and a middle oceanfront villa with a straight balcony. Not including the balconies, oceanview villas have between 1120 and 1149 sq/ft and Oceanfront villas have 1125 and 1147 sq/ft. Platinum weeks trade for 110K MRPs every year while gold weeks trade every other year for 100K MRPs. All weeks are floating weeks save for Christmas, New Years, and Presidents Day weeks which sell as fixed weeks at nose-bleed prices ( but folks are buying them ).

Oceana Palms is scheduled for first occupancy in January 2010. The footings for the first (east) building are scheduled to be laid next week, weather permitting ( week of March 3rd ). The second ( and final ) west buidling is scheduled shortly after the completion of the east building. Two swimming pools ( & a kiddie splash zone ) will be located at the front of the east building along with jacuzzis, grills and other outdoor ammeneties along the sides of the buildings. A hotel-like lobby will be located in the east building along with a market place and a bistro with outdoor seating adjacent to the lobby as well as a pool bar and grill. In final phase, a guest retreat
multifunctional space will also be created.

So Oceana Palms is both yet another addition to the MVC timeshare family as well as a new MVC concept which attempts to create a more distinctive resort feel and experince ( hence the "botique" part which initially goes over our heads ).

Whom might Oceana Palms appeal to?

It's really for every individual to decide as you can choose between a larger more expansive campus such as Ocean Pointe, or a smaller resort with a potentially more cozy feeling. Ocean Pointe has established itself as a great year round destination. If I had to guess ( we are Ocean Pointe owners) I would venture that larger families with kids might prefer Ocean Pointe simply because of the larger campus, larger choice of pools and the on-site Pizza Hut which makes beach life so much easier. Couples, DINKs, or small families might prefer the smaller resort size and sense of elegance Oceana Palms has to offer ( along with views no lower than the 7th floor ). That said, some folks may place a higher value upon Ocean Pointe's lock-off feature as it offers additional trading potential or the ability to get two weeks of occupancy out of one weeks owner ship. And this is very typical of many platinum owners who spend 8 to 16 weeks at Ocean Pointe.

So once again, Marriott adds yet another choice for destination travel to the MVC portfolio. What do Mrs. Jerseyfinn and I think?

We attend a preview out of curiosty along with an urge to grab our 15K MRPs. Although the "botique" part initially goes over our heads, it all changes when we see the full-scale preview villa and the light suddenly goes on. The villa design is fresh, clean and invigorating -- it brings to mind the feeling of "specialness" or "distinction" that one feels inside a Marbella or Playa Andaluza villa ( although they're completely different in design and aesthetic from Oceana Palms).

So suddenly I'm sitting there looking at the preview villa's balcony telling myself that we could be sitting in this same villa in an Oceana Palms oceanfront view from high. We see an opportunity that we do not anticipate when we sit down for the preview. The rest is history, as they say. We take the plunge with oceanfront units. We will use our equity in our Ocean Pointe weeks to keep our transaction relatively cost-neutral ( something to be said for purchasing early in the life of a resort and building equity which allows one to sell at break-even or a modest profit ).

Purchase incentives are decent ( I say that from the perspective of "now" and not the "good old years" of the past ) and creative owners who have exisitng strong portfolios might benefit most. Marriott is at this time requiring all purchases to be financed via Marriott for at least 6 months. As noted in other threads, there are creative ways to deal with this. I don't see this requirement as a rip-off as much as I see it as business as usual as developers and buyers both scratch around for means to assert their own interests.

There's several ways to do the deal though Marriott is pushing a 1 for 2 strategy ( turn back one week and purchase two weeks -- this method meets the long-standing MVC policy of having at least a $20K difference between purchase cost and tradeback ). In some instance one can do this deal as a 1 for 1 tradeback depending upon the kind of week you have to trade back. Finally, one can simply pay the man and do the deal and sell their week(s) on their own ( or via Marriott ) to recover equity cost over time.

Once again, all of the rules of TS 101 apply here such as purchase at a resort you will occupy and enjoy, choose a season/view which fits your goals/needs and always try to look at the big picture. Don't let emotion rule you and think about how you can use the property and benefit from ownership. We were surprised to discover that opportunity still exists for some folks to jump on board pre-construction and have a prospect that time will confer upon them great destination travel and equity growth in their purchase. But remember, none of this is ever etched in stone. But neither is all TS created equal.

Oceana Palms is not for everyone, especially given today's higher pricing. Timeshare remains destination travel in essence and form. In our own calculus, ocean front Florida remains a prime destination both today and into the future. Folks pondering Florida ownership, especially beach front ownership, should at least come down and take a look at Oceana Palms during this early pre-construction phase and the early build phase. Likewise for any of you old MVC sea-dogs who bought early at your resorts and thought that the days of wheeling and dealing into a new resort were behind you. At the very least, come and have a look and enjoy a few days in the Florida sun.

My wife and I? We're soon to be former Ocean Pointe owners who await a change of address as we transition up the beach to oceanfront villas and first occupancy at Oceana Palms in 2010.

travel happy and safe,

Barry
 
Congrat.

Do you know if there are any plans for share usage of common area for Ocean Palms/ Pointe. ie like those between Ocean Club and Surf Club ??
 
Your report was excellent. Sounds like it is the difference between a "W" and a Weston in the Starwood brand. Much more chic and a trendy type of class. It's peaked my interest and when we are down possibly this summer we may take a look.

So, I have to ask ... did Marriott give a full trade-in at their current prices or did they give what you paid? or 60% of what you paid.

Beverley
 
Congrat.

Do you know if there are any plans for share usage of common area for Ocean Palms/ Pointe. ie like those between Ocean Club and Surf Club ??

Although the two resorts will be less than a mile apart, no plans exist at this moment to do so. Likewise, if I heard correctly, Oceana Palms will not be a part of the Florida Club ( a quick look at our contract makes no mention of Florida Club . . . I'll post again if I discover otherwise ).

Barry
 
So, I have to ask ... did Marriott give a full trade-in at their current prices or did they give what you paid? or 60% of what you paid.

Bev,

Glad to hear you're up for a look-see. I'm certainly not urging folks to buy Oceana Palms, but I do believe that any experienced owner should indeed take a look as it looks and sounds like MVC is going to be experimenting with new ideas/concepts in the future.

Dave M's post about Marriott's projections to analysts is a very timely post for those who take the time to read and digest that report cover to cover. In it, you can see that Marriott remains enthusiastic about timeshare's future earning potential. But they are also taking a hard look at the "high end" Ritz type of customer who might purchase fractional ownership or the premium residential brand currently offered on a very limited basis.

Now Oceana Palms is not a premium product, but it validates some of what Marriott seems to be saying in the report. That MVC might tinker with this sort of botique approach in the future appears to be a part of the concept behind Oceana Palms. Makes perfect sense to me given high land acqusition costs which will require smaller builds as that's all you can find in some areas. So you try to distinguish the product a bit to both the wide market and to folks you believe are looking for this sort of distinct product.

Speaking specifically to doing an equity trade from Ocean Pointe into Oceana Palms on a "one week for two" basis: MVC offers you a 60% equity trade on this sort of transaction. In our case, we purchase a week straight out and will sell 2 platinum weeks to cover our spread. Our choice here is to utilize MVC resales ( receive 60% ) or test the waters ourselves. In both instances, it's a bit of a guessing game as to how long it will take to complete a sale, but given continued interest in Ocean Pointe, it's fair to say that we should indeed complete a sale in a 6 to 12 month window.

What we also learn is that availibility of equity trades varies according to resort and season owned. Not all resorts would be in play for this sort of transaction at Oceana Palms. Additionally, one must keep in mind that Marriott resales is selective about how many weeks at each resort in a particular season they will accept during a given period.

Sometimes MVC resales may not be accepting certain seasons from specific resorts, but you may still be able to utilize that season in one of these weeks for a qualifying equity trade. These factors all change so it is best to work closely with a top notch sales rep. Our rep does a fantastic job of guiding us through the process as well as obtaining the best cost basis and incentives availible.

Barry
 
Another view...

If you are happy with your purchase, that is what is important. I do have a question, though. Since the resorts are less than a mile apart, why not keep your current ownership and simply do a "request first" exchange with II each year? Use one of your Ocean Pointe weeks and request Oceana Palms.

If you get your trade, that's excellent...you are staying at Oceana Palms for the price of Ocean Pointe plus an $89 exchange fee. As you know, this is a huge savings both on purchase price and annual maintenance fees and taxes.

If you don't get your exchange, no problem. The resorts are only a mile apart, so you can keep all of your travel arrangements and simply stay at Ocean Pointe that year. Your salesman may have told you that Oceana Palms is smaller and will be so popular that you'll never be able to exchange for a prime week, but this is just sales talk. There will definitely be exchanges available for those who put in an on-going request at an early date. You may have to stay at Ocean Pointe some years, but there will be a lot of years that you will get your exchange.

I know it's fun to own at a brand new resort, but it certainly is expensive when you could exchange into that resort with your current ownership for only $89. I just can't see how giving up two annual lock-out weeks at Ocean Pointe (netting only 60% of what you paid) and getting only one annual week in a non-lockout resort that is less than a mile away is a good value...even if the Ritz Carlton interior designer did help with the new resort's decor.

Steve
 
Steve,

I'm not so sure Barry will only net 60% of what he paid but 60% of the currently Marriott selling price. If he bought in to OP early on he will do better than the 60% of what he paid.

Barry, Thanks for the info. It sounds like you will have a wash both in cost and MF after the 2 OP plats sell.

Take care and enjoy your new "digs".

Beverley
 
If you are happy with your purchase, that is what is important. I do have a question, though. Since the resorts are less than a mile apart, why not keep your current ownership and simply do a "request first" exchange with II each year? Use one of your Ocean Pointe weeks and request Oceana Palms.

If you get your trade, that's excellent...you are staying at Oceana Palms for the price of Ocean Pointe plus an $89 exchange fee. As you know, this is a huge savings both on purchase price and annual maintenance fees and taxes.

If you don't get your exchange, no problem. The resorts are only a mile apart, so you can keep all of your travel arrangements and simply stay at Ocean Pointe that year. Your salesman may have told you that Oceana Palms is smaller and will be so popular that you'll never be able to exchange for a prime week, but this is just sales talk. There will definitely be exchanges available for those who put in an on-going request at an early date. You may have to stay at Ocean Pointe some years, but there will be a lot of years that you will get your exchange.

I know it's fun to own at a brand new resort, but it certainly is expensive when you could exchange into that resort with your current ownership for only $89. I just can't see how giving up two annual lock-out weeks at Ocean Pointe (netting only 60% of what you paid) and getting only one annual week in a non-lockout resort that is less than a mile away is a good value...even if the Ritz Carlton interior designer did help with the new resort's decor.

Steve

I am thinking the same thing. After staying at the same resort for a couple of years the novelty wears off then your back exchanging into the other Marriott Resorts. Seems like you are giving up a lot of flexibility and extra weeks when you should be able to exchange into there from day one.

I remember trading into Ocean Pointe an number of years back during the winter season using my $10,000 Marriott at Horizons in Orlando Gold week. Most of the Ocean Pointe owners staying there had paid 3 to 4 times what I paid and here I was enjoying their resort at a fraction of the price.
 
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Barry

I take it that the six month long platinum season from mid-November to early May was not a turn off for you. It really bummed me to think of paying platinum prices with the possibility of getting a mid-November week.

Especially after I read the Ocean Pointe owners complaining about not being able to book February and March weeks even 13 months out, the possibility of having 15 or 20% more owners going after the same prime weeks was depressing.

It will be interesting to see what OP III on the lot just past the Hilton will be like. It is an even smaller than area where Oceana Palms is being built.

In any case, it looks like Oceana Palms will be a nice, albeit crowded, resort.

Art
 
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Everyone is wondering how the seasons will work at this resort, but is this resort aimed more at retirees with lots of $$$ and who don't need to worry about the school vac schedules? Maybe Marriott understands that a lot of the "snowbirds" with more flexibility won't worry so much about the time in the season. Just a thought. It certainly sounds like it will be very nice. Hope I will be able to get in there once it opens up for trades.
 
Since the resorts are less than a mile apart, why not keep your current ownership and simply do a "request first" exchange with II each year? Use one of your Ocean Pointe weeks and request Oceana Palms.

Steve,

You make a good point & offer absolutely sound advice for folks wanting to enjoy the milk without owning the cow. And in timeshare, there are lots of ways to work the system. So I too would urge folks to scrutinize every deal before signing on the dotted line as less costly alternatives often exist.

But ultimately it comes down to goals of ownership. These goals will vary accoridng to what one values most in their ownership and how they will pursue it. This in turn determines how one plays the game. The neat thing about TS, especially MVC timeshare, is that there are all sorts of ways to do it.

There's no reason for us to leave Ocean Pointe simply to move to a newer resort -- actually that makes no sense at all. What we had before us was an equity leverage opportunity to improve our portfolio from oceanside villas to oceanfront villas albeit at a different resort. The oditty is that Oceana Palms is all of 500 yards up the beach from Ocean Pointe so it really isn't even a move. Truth is, we were not thinking of doing a deal when we sit down for a preview. It all sort of unfolds before us. But ultimately, we return to our roots -- our goals of ownership and this above all shapes our decision.

I also agree with Saturns point that the thrill wears off of some purchases. Lots of folks get caught in the emotion of the moment during a holiday and make decisions which don't add up later. But that takes us back to the TS 101 addage about purchasing at resort destinations one will most definitely enjoy visiting. And this takes us back to goals of ownership. This is the part which I believe some folks get wrong and this leads to dissatisfaction.

One thing I do stress is to know the product & how it works. TUG is one resource for doing so. MVC also does a reasonable job of educating owners or making resources availible to them. The more you know about a resort, how it functions, what's right and what's wrong about a resort, who occupys and who trades puts you closer to getting a finger on the pulse of the timeshare game. This is how you can validate your ownership goals or adjust them if necessary.

Our situation is partly hard work and partly luck. Bottom line is that some MVC folks are in positive equity positions because of purchasing pre-developer or early in the life of a resort. This equity in truth means very little as timeshare is about occupancy and trades as one enjoys destination travel over a period of many years. It's just reassuring to know that at some resorts and in certain instances one can indeed walk away with what they put on the table ( or a little extra ). We thought very little of this equity until it whacks us in the head like a 2x4 at the preview.

Actually we essentially hold the same portfolio of Florida and Spain except that we've dropped a couple of Florida weeks to move up to oceanfront views there. We will most likely continue to pursue the same ownership goals which for us, means occupying all of our Spain weeks ( with a trade of one Florida week to do an additional Spain week each year ) and using our remaining Florida weeks. We actually don't trade very much outside of this pattern. Just the way we do things.

The good news is that last year I was indecisive about our travel plans and ended up depositing a few of our Florida weeks with Interval last fall ( also got a couple of accomodation certs to boot ). Those weeks will come in handy in 2009 when we have no Florida occupancy ( and as Bev notes, no Florida maintainance fees ). But I'm not gonna take credit for that as if we planned it that way. Like our recent purchase, it simply happened.

But I do hope that the lights go on for other MVC equity owners to keep their eyes open for unanticipated opportunities.

Thanks all for your comments.

Barry
 
I take it that the six month long platinum season from mid-November to early May was not a turn off for you. It really bummed me to think of paying platinum prices with the possibility of getting a mid-November week.

Especially after I read the Ocean Pointe owners complaining about not being able to book February and March weeks even 13 months out, the possibility of having 15 or 20% more owners going after the same prime weeks was depressing.

Art,

Florida in the winter ( especially ocean side Florida in the winter ) is really just a case of supply and demand. That's where everyone wants to be and there's only so much inventory to go around. But you're absolutely correct that it's a disappointment to pay for a resort and the MFs and to not get the week or month you desire. But that is also part and parcel of purchasing a floating week at a busy resort ( Ocean Pointe has one of MVC's highest annual occupancy rates ).

The supply and demand paradigm is intensified at Ocean Pointe as a good-sized chunk of platinum season owners use the lock-off option to get two weeks of occupancy for their one week of ownership. This creates all sorts of issues about aggregate unit availibility ( there is less ), villa assignments, floor assignments, and above all, housekeeping and check-in issues. Mind you I am not assailing owners who use this lock-off strategy, but I do speak to the ripple effect of high demand for weeks, a virtually full resort, and the complicated logistics of making it all work for all owners/guests.

I can actually understand why Marriott eschews building anymore lock-off resorts from our own Ocean Pointe experiences. I'm not sure if they have also written off 3 bedroom units as well or if they make Oceana Palms 2 bedroom only because of the smaller size of the resort.

Presidents week is the Holy Grail at Ocean Pointe in February. MVCs solution for this week at Oceana Palms is to make this week a fixed premium week ( something like $55K if I remember ).

As to the two seasons. I suspect that Marriott needs to extract higher sales revenues from the smaller parcels, hence gold and platinum only. Once again, Florida is such a popular place that I suspect that once the economy regains its balance, folks who want Florida in any season will materialize simply because it's Florida.

it looks like Oceana Palms will be a nice, albeit crowded, resort

That's the part we agonized over. One never really knows until you get there.

We took the measurements from plot plans at the new resort to guestimate how this the length and width might look and feel against a building at Ocean Pointe ( also meant you nearly had to triple the building height ). We kept looking out of our window at the Cobia pool and try to envision the new resort as standing below us.

Ultimately, the demographics of owners and their usage patterns will determine how hard or easy bookings are and how crowded the resort will or will not feel. At this stage, no one knows preciesly which demographic is buying, although my own guess is that sans lockoffs, the resort may at times be peopled, but not like penguins. I guess we'll find out in 2010.

Barry
 
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