Bill4728
Moderator
Here is a letter I just got from Embarc
Dear Embarc Members,
Since Hilton Grand Vacations’ acquisition of Diamond Resorts on August 2, 2021, Embarc became part of the HGV family. Although the acquisition was recent, the relationship between HGV and Embarc is not new. The previous partnership between HGV and Intrawest was one of the motivating factors behind the acquisition of Diamond and with it, Embarc. We would like to take this opportunity to provide you with several updates since the acquisition.
Resort Visits
At this time, HGV’s due diligence team continues to visit and evaluate Embarc properties. Feedback from these visits has been overwhelmingly positive. In fact, recent reviews have shown that the product quality, services and amenities at our Embarc resorts align closely with HGV’s high brand standards. As a result, HGV proposed to the Embarc Board of Directors to rebrand all Embarc resorts as Hilton Grand Vacations properties, which the board approved on September 15, 2021. We believe the rebranding will bring an enhanced vacation experience to all.
Rebranding Plans
The rebranding project includes two aspects. First, adding the Hilton Grand Vacations brand to each resort’s name, including signage and collateral. Second, ensuring all facilities and services meet the HGV brand standards through each property’s ongoing management. Both aspects were included in the “Naming and Branding Agreement” approved by the Embarc Board of Directors. It is also important to note that although HGV is an independent publicly traded company, there is a long-term agreement with Hilton. This means that all HGV brand initiatives and changes are subject to final approval by Hilton.
Regarding costs, main rebranding expenses such as signage, collateral and other requirements to initially meet HGV’s brand standards will be paid by HGV, while the ongoing cost to maintain the brand standards will be an association expense covered by Embarc Members, including the developer. These ongoing costs are normally part of the reserves portion of each resort’s budget, as well as planned renovation and refurbishment programs at each property.
Future Benefits
In addition to rebranding all Embarc resorts, options are being evaluated to provide Embarc Members access to HGV properties and HGV Club Members access to Embarc resorts. As final details are available, including program access fees and costs, we will share these with you. The aim is not to change your existing Embarc Member benefits; rather, add new offerings to enhance your membership and vacation experience.
Finally, rebranding of Embarc properties will be a multi-year, phased effort. As resorts are rebranded, we will share existing updates with you along the way. We would like to emphasize that access to your timeshare will remain the same and you will receive the same level of service you’ve come to enjoy.
We look forward to the opportunities becoming part of the HGV family brings and can’t wait to see what’s in store for Embarc Members.
Best wishes,
Your Embarc Board of Directors
So Embrac owners may become HGVC owners not a "lessor" owner of DRI - HVC
Dear Embarc Members,
Since Hilton Grand Vacations’ acquisition of Diamond Resorts on August 2, 2021, Embarc became part of the HGV family. Although the acquisition was recent, the relationship between HGV and Embarc is not new. The previous partnership between HGV and Intrawest was one of the motivating factors behind the acquisition of Diamond and with it, Embarc. We would like to take this opportunity to provide you with several updates since the acquisition.
Resort Visits
At this time, HGV’s due diligence team continues to visit and evaluate Embarc properties. Feedback from these visits has been overwhelmingly positive. In fact, recent reviews have shown that the product quality, services and amenities at our Embarc resorts align closely with HGV’s high brand standards. As a result, HGV proposed to the Embarc Board of Directors to rebrand all Embarc resorts as Hilton Grand Vacations properties, which the board approved on September 15, 2021. We believe the rebranding will bring an enhanced vacation experience to all.
Rebranding Plans
The rebranding project includes two aspects. First, adding the Hilton Grand Vacations brand to each resort’s name, including signage and collateral. Second, ensuring all facilities and services meet the HGV brand standards through each property’s ongoing management. Both aspects were included in the “Naming and Branding Agreement” approved by the Embarc Board of Directors. It is also important to note that although HGV is an independent publicly traded company, there is a long-term agreement with Hilton. This means that all HGV brand initiatives and changes are subject to final approval by Hilton.
Regarding costs, main rebranding expenses such as signage, collateral and other requirements to initially meet HGV’s brand standards will be paid by HGV, while the ongoing cost to maintain the brand standards will be an association expense covered by Embarc Members, including the developer. These ongoing costs are normally part of the reserves portion of each resort’s budget, as well as planned renovation and refurbishment programs at each property.
Future Benefits
In addition to rebranding all Embarc resorts, options are being evaluated to provide Embarc Members access to HGV properties and HGV Club Members access to Embarc resorts. As final details are available, including program access fees and costs, we will share these with you. The aim is not to change your existing Embarc Member benefits; rather, add new offerings to enhance your membership and vacation experience.
Finally, rebranding of Embarc properties will be a multi-year, phased effort. As resorts are rebranded, we will share existing updates with you along the way. We would like to emphasize that access to your timeshare will remain the same and you will receive the same level of service you’ve come to enjoy.
We look forward to the opportunities becoming part of the HGV family brings and can’t wait to see what’s in store for Embarc Members.
Best wishes,
Your Embarc Board of Directors
So Embrac owners may become HGVC owners not a "lessor" owner of DRI - HVC
