HGV Max News, Resort Rebranding And More!
Since launching HGV Max sales to Bluegreen Members last fall, our teams at Hilton Grand Vacations have been working diligently behind the scenes to enhance your experience. We’ve been focusing on expanding resort access to more exciting destinations, working toward offering Hilton Honors benefits and preparing for the rebranding of your Bluegreen properties.
That’s why I’m excited to share this update with our HGV Max Members — so you can make the most of your vacation membership with HGV.
Expanded Resort Options
First, I’m thrilled to announce that all HGV Max Members will soon gain access to an expanded selection of resorts ahead of schedule! By the end of July, you’ll be able to enjoy the first set of resort offerings to use your points across both Bluegreen and HGV-branded properties.
At the same time, we’re going to make it even easier to plan your vacations by extending the HGV Max Reservation Window from six to seven months1 before check-out. And this is just the beginning — more properties will be added to the expanded portfolio throughout the rest of 2025 and into next year.
Hilton Honors Access
I’m also happy to share that starting this fall, Bluegreen Members with HGV Max benefits will enjoy automatic enrollment in the Hilton Honors program based on your HGV Max tier. With this benefit, you’ll also have the ability to convert your points to Hilton Honors Points every other year. In addition, you’ll gain access to the HGV Max Rate with Hilton, which provides 10% savings off the regularly published rates when making reservations at any Hilton hotel2.
Resort Rebranding News
Also, this summer, we’re beginning rebranding efforts at select Bluegreen properties, and more are planned for 2026 and beyond under the HGV brand. Rest assured, your ownership rights, reservation process and contract will remain unchanged — only the name and branding will evolve. We promise to keep you informed via email and your Club Traveler newsletter.
New HGV Max Videos
Finally, I’m happy to share that we’re working on new videos designed to help HGV Max Members make the most of their benefits. The videos will be available on your Member website and will highlight the key advantages of your membership by tier.
Announcements about access to the expanded HGV resort portfolio, Hilton Honors program benefits and the new videos will be shared on your
Member website and
Club Traveler newsletter as soon as they’re available. To explore HGV Max and your tier-specific benefits, visit our dedicated
HGV Max page.
The team at HGV is thrilled about what’s ahead and can’t wait to bring you even more ways to vacation. The future of HGV Max is bright, and your next unforgettable vacation is just around the corner!
Best wishes,
Gordon Gurnik