Marriott using BONVOY as a source of “leads”.

[gerryburguera]

You're Not Marriott’s Guest—You're the Target: Bonvoy Just Turned 237 Million Members Into Ad Revenue From Pepsi And Uber.

You're Not Marriott’s Guest—You're the Target: Bonvoy Just Turned 237 Million Members Into Ad Revenue From Pepsi And Uber - View from the Wing

If you're a Marriott member, you shouldn't think of yourself as a guest. Instead, you're the product that Marriott sells to hotel owners. That's why the head of one ownership group refers to Bonvoy members as "leads."

viewfromthewing.com

 

[wuv pooh]

And what did you think a loyalty program was? It has always been for collecting data on customers and sales leads whether for airlines, hotels, gas stations, grocery stores, restaurants, etc.