MULTIZ321
TUG Member
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- Jun 6, 2005
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ROYAL HOLIDAY CLUB RHC (POINTS)
What are you having for breakfast today?
John H. Kellogg changed the world's answer to that question when he filed for a patent for his newly invented wheat-and-grain-flaked cereal on this date in 1895.
For centuries, grains and cereals had been ground and soaked and made into a porridge.
Kellogg and his brother Will experimented with different grains, trying to find a healthier food for patients staying in John's Battle Creek Sanitarium.
When the Kellogg brothers tried to press some stale wheat into a dough, it broke off into flakes. They toasted the flakes and served them to their patients, who liked the crunchy taste.
The Kellogg brothers used the process to create wheat flakes, the first of their marketed products.
Quote: "All happiness depends on a leisurely breakfast." — John Gunther
What is the name of the rooster on boxes of Kellogg's Corn Flakes?
Cornelius Rooster, the ubiquitous green rooster created by Rena Ames Harding, was created in 1957. Harding worked for the Leo Burnett Advertising Agency. Her creation has been pictured on the front of Kellogg's Corn Flakes boxes ever since.
Richard
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