I agree that SVO should treat the resale owners better. They clearly have chosen a Starwood property over all the competition in that area for a reason. So they have huge upsell potential. I gotta believe that it's cheaper to staff a call center in Orlando with people trying to upsell the current resale owners than trying to sell new suckers prospects at the current properties.
"Hello, Mr. Smith? How are you today? Thank you so much for your ownership at Sheraton Broadway Plantation. Do you like staying there? Great! It's one of my favorites, too. I see that you have a 1 bedroom every other year ownership. I have a great deal on a 1 bedroom for the opposite year in Orlando that would allow you to travel there when you're not going to Myrtle Beach, and you'd be in the Starwood network to trade both your properties within the entire network. That would allow you to go to places like Cancun, the Bahamas, and Hawaii instead. How would that sound?"