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How the 'Battling' Kellogg Brothers Revolutionized American Breakfast

MULTIZ321

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How the 'Battling' Kellogg Brothers Revolutionized American Breakfast
By Terry Gross/ Food History & Culture/ The Salt: What's On Your Plate/ National Public Radio/ npr/ npr.org

"Today, the typical American grocery store might devote an entire aisle to breakfast cereal, but that wasn't always the case. In fact, boxed cereals were an invention of the 20th century, designed and marketed by two brothers from Michigan.

Dr. John Harvey Kellogg had first conceived of a healthy, plant-based breakfast in his capacity as the director of the Seventh-day Adventist sanitarium in Battle Creek, Mich. His younger brother, Will, was the business innovator, who figured out how to market John's creation.

Medical historian Howard Markel describes the mass production of Kellogg's Corn Flakes in 1906 as an event that took the world by storm. "You could simply pour breakfast out of a box," he says. "Even dad could make breakfast now."..."

kelloggfactory_custom-d4c3cfdd45832a304b72362c88cd49217e0f8fb9-s800-c85.jpg

Women inspect filled boxes of Corn Flakes in the Kellogg Company factory in 1934.

The U.S. National Archives


Richard z
 
and look what that healthy, plant-based meal has become.
 
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