HGV Max News, Resort Rebranding And More!
Since our initial launch of HGV Max sales in 2022, the team at Hilton Grand Vacations has been working diligently behind the scenes to enhance your experience. We’ve been focusing on expanding resort access to more exciting destinations, unifying our travel services options and — last but certainly not least — preparing for the rebranding of our Bluegreen properties.
That’s why I’m excited to share this update with our HGV Max Members — so you can make the most of your vacation membership with HGV.
Expanded Resort Options & Travel Benefits
First, I’m thrilled to announce that all HGV Max Members will soon gain access to an expanded selection of resorts ahead of schedule! By the end of July, you’ll be able to enjoy the first phase of resort offerings, where you can use your points at Bluegreen-branded properties.
At the same time, we’re going to make it even easier to plan your vacations by extending the HGV Max Reservation Window from six to seven months1 before check-out. And this is just the beginning — more properties will be added to the expanded portfolio throughout the rest of 2025 and into next year.
Resort Rebranding News
Exciting progress also continues in our multi-year property rebranding initiative. So far, over 40 former Diamond and Embarc resorts have successfully transitioned to the Hilton Vacation Club and Hilton Grand Vacations Club brands — and more resorts are scheduled to be rebranded in the years to come.
This summer, in fact, we’re beginning rebranding efforts at select Bluegreen properties, and more are planned for 2026 and beyond under the HGV family of brands. If you’re an Owner at a resort undergoing rebranding, you’ll receive advance notice from HGV. Your ownership rights, reservation process and contract will remain unchanged — only the name and branding will evolve.
New HGV Max Videos
Finally, I’m happy to share that we’re working on new videos designed to help HGV Max Members make the most of their benefits. The videos will be available on the unified Member website and will highlight the key advantages of your membership by tier.
The unified Member website, launched in 2024, brought Members of Extraordinary Escapes, HGVClub and The Club together under a single login. Ongoing enhancements have included the addition of French, Japanese and Korean language options, as well as beta testing of the HGV MyExplorer+ Recommendations engine.
Announcements about access to the expanded HGV resort portfolio and the new videos will be shared on your
Member website and
Club Traveler newsletter as soon as they’re available. To explore HGV Max and your tier-specific benefits, visit our dedicated
HGV Max page.
The team at HGV is thrilled about what’s ahead and can’t wait to bring you even more ways to vacation. The future of HGV Max is bright, and your next unforgettable vacation is just around the corner!
Best wishes,
Gordon Gurnik
Senior Executive Vice President & Chief Operating Officer