3. If you find a wine that you really like, you are likely to be able to buy it in a local grocery store or drugstore at a lower price.
Yeah - that's one of the traits of the wine business. Wineries operate tasting rooms because they are hugely profitable sales outlets.
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Time for a soapbox moment:
Let's consider a bottle of wine that sells for $20 in the tasting room. When the winery sells that wine through a normal distribution channel, they get around $5 to $8/bottle. As it moves through the distribution pipeline it gets marked up so that it eventually hits a retailers shelf at around $15/bottle. So there's a lot more money to be made selling wine in the tasting room
Then there are the wine clubs, where the members get that bottle that sells for $20 in the tasting room for $15. Still a deal for the winery, as now they get to move product for $15/bottle that they would otherwise be getting $5 to $8/bottle. And the wine club members pay shipping costs as well.
So this is where the internet flash sale sites enter the picture, sites such as wine.woot.com, wtso.com, and lastbottle.com. Using a flash site, that $20 bottle of wine will sell for about $12 to $15. From that, the winery will net about $10/bottle. So they make more money, and the buyers get the wine for less.
This is another situation where the internet is demolishing archaic business structures, with consumers winding up paying less and producers earning more money. Not surprisingly, the alcoholic beverage distributors - the ones who are being rendered obsolete - are fighting back in any way that they can. Which is by trying to use state liquor control boards to make it as difficult as possible for wineries and winery agents to sell directly to consumers.
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I'm also following this thread with interest because I do have occasion to get to San Diego more frequently now, since DD, SIL, and our precious DG live in North County so we wil be visiting more often. I've done the winery bit around Escondido enough to know that I little to no interest in that area. So next up for us is Julian and Temecula.