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Maui Visitors Are Quietly Saying It: "We’re Not Coming Back"
It’s not that Maui has suddenly become unappealing. It’s that trust is fragile. And right now, a lot of visitors don’t feel like they can count on the island to meet them halfway.

I suspect this is an article written by a person who owns a VRBO/ Airbnb rental property.
The only people who were interviewed were older than me. These two couples said specifically that Maui is trying to get them to stay in hotels and not in their usual places.