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- Apr 14, 2018
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- Location
- The Land of Ice and Snow
- Resorts Owned
- HGVC: The Flamingo, The Boulevard
So, yesterday HGVC had their 3rd quarter earnings call and there was some information we can take.
They are forging ahead with the new membership and rebranding locations that legacy HGVC owners don't have access to. The new membership will allow owners to go to places they couldn't before. While there may be some movement of DRI properties to HGVC, the majority of those resorts will remain in the trust and be part of HVC. My guess is that only HGVC properties and rebranded HVC resorts will be available in the new membership (or at least certain DRI resorts). The rebranded properties will be in places that HGVC isn't. My guess is places like Tahoe, Sedona, Virginia Beach, Maui, Kauai and maybe even Gatlinburg/Branson (or some combo of the above) will be part of that 15-20. Maybe that includes the 9 Embarc properties to HGVC? The biggest drawback to HGVC ownership is the lack of locations. I think it really hurts their bottom line. This new membership puts more locations on a map in an easy way. None (at least not as many) of the integration that MVC is seeing with Vistana. Owners at DRI and HGVC can keep their ownerships the same, or pay more (buy membership outright or buy more points) to add locations. The cost savings in integrating the back end will hopefully keep ownership costs down and new resorts coming on line.
What are your thoughts?
Link to transcript
- The company is doing very well, almost back to pre-pandemic sales and income (over in some regards). As owners, we want them to do well. More income means more locations!
- The majority of the effort has been in integrated the back ends of the 2 companies. They have already shown a significant cost savings and have more to do.
- Renamed the Diamond LPGA event into The Hilton Grand Vacations Tournament of Champions
- They have been visiting DRI resorts and holding town hall meetings with the DRI and HGVC employees.
- They are still finalizing the rebranding phases of the integration.
- They are still expecting to announce a new membership in the first part of 2022. It will be voluntary and link the 2 divisions together. In the past, they have stated that owners do not have to be part and will have no disruption in their purchased rights.
- They are rebranding and updating all the sales centers and almost all of them should be completed by the end of 2022.
- They are aiming for rebranding 15-20 DRI properties by the end of 2022. These properties will mostly be in locations that currently don't have HGVC coverage.
They are forging ahead with the new membership and rebranding locations that legacy HGVC owners don't have access to. The new membership will allow owners to go to places they couldn't before. While there may be some movement of DRI properties to HGVC, the majority of those resorts will remain in the trust and be part of HVC. My guess is that only HGVC properties and rebranded HVC resorts will be available in the new membership (or at least certain DRI resorts). The rebranded properties will be in places that HGVC isn't. My guess is places like Tahoe, Sedona, Virginia Beach, Maui, Kauai and maybe even Gatlinburg/Branson (or some combo of the above) will be part of that 15-20. Maybe that includes the 9 Embarc properties to HGVC? The biggest drawback to HGVC ownership is the lack of locations. I think it really hurts their bottom line. This new membership puts more locations on a map in an easy way. None (at least not as many) of the integration that MVC is seeing with Vistana. Owners at DRI and HGVC can keep their ownerships the same, or pay more (buy membership outright or buy more points) to add locations. The cost savings in integrating the back end will hopefully keep ownership costs down and new resorts coming on line.
What are your thoughts?
Link to transcript
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