DH and I are both college profs, at medium-sized state schools. DS showed no interest in looking at colleges, and sometime around 10th or 11th grade I told him it was about time to do some college research, as he couldn't just assume he'd go to one of our schools.
He said, no, I assume I'm going to Albright College. I'm an Albright descendent on my mother's side, and DH's father is an Albright alum (the two connections are coincidental).
Years ago when DS was probably around 10 we were at a dinner at Albright with the granddad/alum, and the then president handed out little pins with the college mascot and told the kids to bring back that pin when they were ready for college. Of course it was just a pleasantry, but DS took it literally and there was absolutely no way he was going to even consider anywhere but Albright. We forced him to tour a few other campuses - imagine tugging a mule somewhere he doesn't want to go.
Anyway he applied, interviewed, was accepted (with a phone call!), is there now, and loves it. Fortunately we started contributing to college funds when both kids were infants, and he also got some scholarship money, so we were able to swing the costs which are considerably more than the state schools where we teach.