Hilton Business card has the best payout when it comes to big spend goals (of course, signup bonuses are much more profitable are first priority at all times!). It has a milestone at $15K (free night cert) and $60K (another free night cert). Which makes this the best card for regular non-Hilton spend. Surpass is next - it only has a single milestone of $15K, but you should get one for each spouse. It will pay much more to reach two spend goals on Surpasses and one Business, than doing a single $60K on Aspire.
I was able to reach $15K on Surpass 1 and 2, $15K+$60K on Business and $60K on Aspire in 2022, so I didn't have to prioritize anything, just go with the flow, but with the home improvement project now concluded, I'm not going that far this year.
I'll probably do 2x $15K on Surpass, $15K on
Business, and then maybe just maybe $60K (which means $15K already reached, and then a fresh $45K on top) on Business. Not targeting Aspire $60K as it's too big of a goal.
For anyone interested, here's mathematic look at the cashback equivalent on each Hilton card. It accounts for the value of a free night certificate. Explanation first:
- A%/B%/C% - effective cashback on Amex Hilton Biz on $15K spend, then on $60K spend, then subsequent spend
- A%/B% - effective cashback on Surpass ($15K, then subsequent) or Aspire ($60K, then subsequent)
Cashback equivalents:
- Amex Hilton Biz - 7%/5%/3% ($15K/$60K/+)
- Amex Surpass - 7%/3% ($15K/+)
- Amex Hilton Aspire - 4%/3% ($60K/+) [best retail benefits: PP $10K/$50K, RP $300/$1K] (NFF)
Specific categories:
- Groceries: Amex Hilton Surpass - 10%/6% ($15K/+)
- Restaurants: Amex Hilton Biz - 10%/8%/6% ($15K/$60K/+)
- Restaurants: Amex Hilton Aspire - 8%/7% ($60K/+)
- Amex Hilton Biz - 10%/8%/6% ($15K/$60K/+)
- Amex Hilton Surpass - 10%/6% ($15K/+)
An interesting fact is that if you plan to hit $15K on Biz but won't be able to hit $60K on Aspire, it pays better to use Biz and not Aspire in restaurants, even though Biz is 6x and Aspire is 7x in HH points back.
Assumptions:
- HH point is worth $0.01. (I disagree with the TPG's opinion that they're worth $0.006. My valuation is based on all my Hilton bookings, where I compared HH cost with the cash cost at the time of booking, plus the value of F&B credit received. Arguably, the points buy you not only a hotel, but also a meal, so it should be included, but only for stays where I used it. So that's how I came to $0.01pp)
- Free night certificate is worth $400. (This is actually lower than my real FNC value of $565 across my all cert bookings - but that's what I assumed when I was making my calculations. An extra $150 in value per $15K milestone is like another 1% cashback equivalent on Surpass and Biz, for example)
Maybe I should create a cashback equivalent calculator, along with a tool that tells you which card to use in what order. Anyone interested? I need 5 heart emoki reactions to this comment to justify doing this.
