DrQ
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Wendy's executive gives update on menu prices: 'We won't get too greedy'
- Wendy's CFO said it would increase prices by less than 5 percent this year
- It comes after plans to roll out 'dynamic pricing' unleashed a huge backlash
- The executive also said the company employs an 'eternal pricing consultant'
Wendy's CFO promises to keep prices low after dynamic pricing debacle
There was an elephant in the room during Wendy's quarterly earnings call this week.
www.dailymail.co.uk
They also said Wendy's will still be rolling out digital menus as early as next year.
'Digital menuboards could allow us to change the menu offerings at different times of day,' they said.
Wendy's CEO Kirk Tanner first alluded to how its dynamic pricing plans would boost earnings in February during its previous quarterly call with analysts.
But after DailyMail.com reported on his comments, Americans reacted in horror to subsequent broadcasts and reports in newspapers that they might be expected to pay higher prices at busier times of the day.