Not only did they limit it to today only-they limited it to the first 300,000 registrations. After all, just because they got $3B in the bailout, they can't be spending their money foolishly anymore.
I thought it was great that they sent both a reminder e-mail about Small Business Saturday and the instant confirmations! I'm just bummed that we realized too late yesterday that we had failed to register our two Delta Sky Miles cards (that we don't regularly use and carry) so we left $50 on the table. (We had registered our two Costco cards, and my DH HH biz card.)
We supported a local wine merchant (and picked up one Christmas gift,) a local used book/movie/game shop, and had a yummy sushi dinner downtown. Thanks for the $75!
I think this promotion really demonstrates the understanding they have about both their merchant base and their customer base, as it would support the one and resonate so well with the other.
Are your Costco cards on the same account? If so, I never thought to register both cards! I'll remember that for next year.
I tried to use ours at our local day spa to buy a gift card for my daughter but the owner doesn't accept Amex. When I mentioned the small business Saturday promotion he told me that the vendors have to pay for that promotion. I assumed that Amex and FedEx paid for those promotions. Does anyone know who really subsidizes this promotion?
I'm just bummed that we realized too late yesterday that we had failed to register our two Delta Sky Miles cards (that we don't regularly use and carry) so we left $50 on the table. (We had registered our two Costco cards, and my DH HH biz card.)
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The offer is for all AMEX card holders.
To get the $25, you must spend $25 at a small local business on Nov. 26th.
Yes, you can register each card you have on the account. Yay! (Which is why I was also bummed that we failed to register both cards on our Delta Skymiles AmExes...)
And, no, the merchant doesn't pay (well, outside of their regular merchant fees, I suppose, for taking AmEx in the first place.) They didn't even have to "opt-in." As long as they
1) take AmEx
2) were locally owned (and not a national franchisee) and
3)"small"
they were automatically included. It did look like some merchants were able to get signage for their stores--I'm not sure if they had to purchase that from AmEx if they wanted it, or if it was free and they just had to order it from them. None of the places we purchased from had it, although we did see the signage at other stores in the weeks leading up to Saturday. A few places had been sure to mention it it as their "offer" on Foursquare that day.
It looks like this is for ALL AMEX holders.
AND - This offer is good for ALL small local businesses that accept AMEX - NOT just the ones on Facebook.
You can ignore the Facebook list of restaurants - it's merely a list of restaurants with Facebook pages..
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This is the real deal - I did it last year.
If you and your spouse have cards with different numbers, you can each get the offer by registering each card separately: https://www.facebook.com/SmallBusinessSaturday?sk=app_183558821725512
Note that you must REGISTER each card separately.
Yes, the announcement is on Facebook, but the registration link takes you to AMEX, and AMEX sent me an email with the Facebook link - so no worries.
I registered and used both of my cards but did not get a congrats email from AMEX. What does that mean??