They're Not Down To Hocking Mom's Rings, But United And American Are Taking Painful Steps to Raise More Cash

[MULTIZ321]

They're Not Down To Hocking Mom's Rings, But United And American Are Taking Painful Steps to Raise More Cash.

They’re Not Down To Hocking Mom’s Rings, But United And American Are Taking Painful Steps To Raise More Cash

United and American airlines are both finally ready to monetize their valuable frequent flier programs in their increasingly urgent efforts to build up enough cash to survive another year or more of unprecedented weak demand for air travel.

www.forbes.com

Richard

 

[chellej]

What makes the Frequent Flyer Programs so valuable? Is it just the loyalty of the customers?