Sports Illustrated Resorts Announces New Resort Destination Near LSU in Baton Rouge

[Floridaman76]

Seeing that Eddie Bauer has closed all its stores and is on-line only, I have to wonder if Wyndham regrets hooking up with EB.

I brought up the same point months or maybe by now over a year ago. Seems super odd for Wyndham to be hitching their wagons to dying brands like Eddie Bauer and Sports Illustrated

 

[CO skier]

Seeing that Eddie Bauer has closed all its stores and is on-line only, I have to wonder if Wyndham regrets hooking up with EB.

Regardless, Wyndham is leaning into it

With Hilton having marketing agreements with Bass Pro Shops and Cabela's, what does that leave?

"L.L. Bean Vacation Club" is really no different, and maybe that brand is "unavailable" for timeshare use.

"REI Adventure Club" -- arguably no more or less brand recognition and probably also "unavailable."

"Dick's Adventure Club" -- lots of stores, but definitely not the same brand cachet as Eddie Bauer.

 

[CO skier]

I think Eddie Bauer is the only property being sold right now.

Wyndham is still selling Club Wyndham Access and WorldMark; probably Margaritaville, too. There was a recent post about Wyndham selling Atlanta contracts.

Is it based on the same architecture as Club Wyndham?

Yes, because WorldMark members may book EBAC Moab directly using the WorldMark website.

 

[comicbookman]

Regardless, Wyndham is leaning into it

View attachment 129001

With Hilton having marketing agreements with Bass Pro Shops and Cabela's, what does that leave?

"L.L. Bean Vacation Club" is really no different, and maybe that brand is "unavailable" for timeshare use.

"REI Adventure Club" -- arguably no more or less brand recognition and probably also "unavailable."

"Dick's Adventure Club" -- lots of stores, but definitely not the same brand cachet as Eddie Bauer.

Dick's does own Field and stream though. That would be an improvement over Eddie Bauer

 

[dioxide45]

Wyndham is still selling Club Wyndham Access and WorldMark; probably Margaritaville, too. There was a recent post about Wyndham selling Atlanta contracts.

I should have been more clear. My post was talking about the two new products (Eddie Bauer and Sports Illustrated). Of those two, I think they've only started selling Eddie Bauer. No active sales yet for Sports Illustrated.

 

[dioxide45]

I brought up the same point months or maybe by now over a year ago. Seems super odd for Wyndham to be hitching their wagons to dying brands like Eddie Bauer and Sports Illustrated

This is the problem when there is an entity that just owns the IP that has no ownership stake in any of the companies that sell the goods or services. The retail stores were owned by one company, the online e-commerce operation is another company. Authentic Brands, who owns the Eddie Bauer intellectual property, is just a licensing company getting paid for the name.

Regardless, Wyndham is leaning into it

View attachment 129001

With Hilton having marketing agreements with Bass Pro Shops and Cabela's, what does that leave?

"L.L. Bean Vacation Club" is really no different, and maybe that brand is "unavailable" for timeshare use.

"REI Adventure Club" -- arguably no more or less brand recognition and probably also "unavailable."

"Dick's Adventure Club" -- lots of stores, but definitely not the same brand cachet as Eddie Bauer.

I think the difference with Bass Pro Shops, the main operation, retail stores and brand names are still owned by a single company. The same is true of L.L. Bean and perhaps the other two. Eddie Bauer has been split so many ways that all they really do now is license the name. Thus why the e-commerce business lived on even though the retail storefronts went bankrupt. The company that owns the Eddie Bauer IP is just a licensing company that gives the name out to anyone willing to pay to slap it on something. I'm not saying there isn't vetting there but vetting may be what is preventing those other companies you list from doing business with the likes of Travel+Leisure and being associated with timeshares.

While Hilton (formerly Bluegreen) has a marketing agreement with Bass Pro Shops, there aren't any resorts carrying that name that are managed by Hilton Grand Vacations. All three of those brands you mention are iconic, but as you noted perhaps unavailable. Has Travel+Leisure Co even announced or hinted at any other potential Eddie Bauer resorts. Will the Adventure Club die after Moab?

What I don't understand is what demographic are they trying to target here and what market segment are they trying to fill? It seems they have created a product that they need to find a consumer to buy. Not something where the there is a customer looking for a product. Though I suppose that is everything timeshare is built on. It almost seems like Travel+Leisure Co is throwing crap against a wall hoping something sticks.

 

[CO skier]

Has Travel+Leisure Co even announced or hinted at any other potential Eddie Bauer resorts. Will the Adventure Club die after Moab?

Nine Autocamp glamping locations are featured in owner updates (by the end of the year, maybe?). Additional locations with upscale yurts and cabins in 2027.

4 more condo-style resorts over the next 5 years are in the works. I guess that counts as "hinted at."

This may be the "Adventure" concept.

 

[Floridaman76]

RE: Glamping.

I went to a BlueGreen presentation a couple of years ago (before the Hilton acquisition) and this was something they either HAD or was in the process of being rolled out, because it was part of their core presentation. It didn't interest me much, but I did think it was an interesitng concept.

I also don't know if it survived the Hilton transition.

 

[jp10558]

I guess some people do really like glamping, and I suppose throwing up one or two "mobile" units or whatever they're called has to be easier and cheaper than a whole resort. The question in my mind is just - can you make it compelling on it's own vs VRBO and that camping app? I see these as part of a portfolio like Hilton Hotels / Honors colab with the Autocamp I think. But T&L keeps making this independent clubs vs adding on to Club Wyndham. I sorta think it's a mistake because as others pointed out, these side things need a very specific customer to appeal at all. It's like you need a niche market to sell a high end $100 pocket knife, but a lot of people buy multi-tools at that price range because they offer a lot of different things and probably everyone is interested in a slightly different set of tools to EDC.