Most times on auction-style listings for gift cards on eBay, folks bid up the price to within a few dollars of the gift card amount or even over the amount of the gift card. I've really never understood that. I have purchased a few gift cards myself on eBay, but only with buy-it-now and it was a good amount less than the value. With the availability of buying them through the store or online, and not having to take a risk of something going wrong with a seller or the mail; I'm truly perplexed why the bidding goes so high. I had built up points on one of my credit cards and actually didn't realize it. I had many options for the points. The 20,000 points that I used could have given me a $135 credit against my account or I could get either a Target or Home Depot gift card for $200. I got the gift card and put it up for auction starting at $.99 with no reserve. Within 20 minutes it was up to $172. It's 4 days until the auction ends and it's up over $195. What's the incentive? I want a real deal when I go for gift cards and maybe there's more that I'm not tapping into.