• The TUGBBS forums are completely free and open to the public and exist as the absolute best place for owners to get help and advice about their timeshares for more than 26 years!

    Join tens of thousands of other owners just like you here to get any and all Timeshare questions answered!
  • TUG has now saved timeshare owners more than $16,000,000 dollars just by finding us in time to rescind a new Timeshare purchase! A truly incredible milestone!

    Read more here: TUG saves owners more than $16 Million dollars
  • Follow the TUG Member Banner as it travels the world on vacation with Timeshare owners! Also sign up to get the banner sent to you so you can submit a photo of your vacation with the banner to share with TUG! Banner Thread
  • Sign up to get the TUG Newsletter for free! Join tens of thousands of other owners who get this every week! Latest resort reviews and the most important topics discussed by owners during the week!
  • Our official "end my sales presentation early" T-shirts are available again! Also come with the option for a free membership extension with purchase to offset the cost!

    Read more Here
  • A few of the most common links here on the forums for newbies and guests!

Owner Referral Programs?

AJG843

Guest
Joined
Sep 14, 2021
Messages
2
Reaction score
1
Points
3
Hello all,

Our resort is evaluating internal sales efforts, specifically the offering of an incentive to owners that "refer a friend" to buy a week. Currently offering ~20% off the next year's maintenance fee to the referring owner. Curious how this compares to other Associations?
 

TomCO

TUG Member
Joined
Dec 31, 2020
Messages
5
Reaction score
6
Points
53
Not to question your marketing strategy; however, if someone were to give my personal information as a "refer a friend" contact..... That friendship would likely terminate really quickly.

I only own WorldMark and (despite Wyndham continually devaluing our ownership by removing long established benefits) I have thoroughly enjoyed all of my stays.
My conscience would only allow me to "refer a friend" to buy RESALE.

Just the opinion of one owner.....

Edit to add: The WM BOD threw us a bone. We got back one-night bookings. Yeah baby! Next step is noon check-out. C'mon man!
 
Last edited:

JeffC

TUG Member
Joined
Mar 4, 2011
Messages
198
Reaction score
118
Points
253
Location
Long Island
Resorts Owned
Wyndham Mauna Loa Village, Sweetwater at Kauai, Club La Costa
For sold out independent resorts it may be a good strategy. Assuming existing owners are happy with their ownership using them to help sell HOA owned weeks could be a win-win. As long as the referrals are referred by the current owner to contact the HOA, not the HOA making the first contact.
 

TomCO

TUG Member
Joined
Dec 31, 2020
Messages
5
Reaction score
6
Points
53
To the OP,
Pardon me if I came across a bit abrasively. It's just that much too often I feel like I am treated as nothing more than a potential money trough - under constant manipulation to buy something. Whether it's people coming to my front porch weekly (with a highly visible NO SOLICITING sign on my door at eye level) , the incessant stream of marketing emails, or the ubiquitous timeshare presentation. At least I did agree to the last one!

I do realize, however, that you have a business to run and were only asking for advice. I am in full agreement with JeffC. Allow owners to make the first contact with their person and introduce the program to them. I feel many would be more receptive to this concept.
Best of luck and safe travels!

Edit - to correct typooooos!
 
Last edited:

AJG843

Guest
Joined
Sep 14, 2021
Messages
2
Reaction score
1
Points
3
I do appreciate both of your responses.

Equally curious as to whether or not the group is aware of similar deals and the efficacy of them?
 

theo

TUG Review Crew: Veteran
TUG Member
Joined
Mar 21, 2007
Messages
8,698
Reaction score
1,779
Points
448
Location
New England Coast
The size and / or nature of the newly registered OP's resort is unidentified and certainly no HOA benefits from unowned weeks sitting empty and paying no maintenance fees (unless of course those weeks have rental potential and an active program and effort is in place at the resort to rent out those HOA-owned weeks).

However, as someone who has long owned at several small, independent resorts with whose finances I am intimately familiar, I question the wisdom of offering "20% off" maintenance fees for owner referrals. Small places, usually older and already operating on tight budgets, with no supportive corporate "chain" deep pockets in the background, would obviously not be enhancing available operating funds by willfully reducing incoming maintenance fees.

Just a personal opinion and observation, fwiw.
 
Last edited:

bogey21

TUG Member
Joined
Jun 8, 2005
Messages
8,864
Reaction score
3,934
Points
499
Location
Fort Worth, Texas
Back in my early Marriott days I owned Sabal Palms, Heritage Club and Harbour Club, all pre-construction. At the time Marriott had an Owners' Referral Program. It was so long ago I don't remember the details but I definitely remember that they had it...

George
 

dioxide45

TUG Review Crew: Expert
TUG Member
Joined
May 20, 2006
Messages
33,894
Reaction score
7,366
Points
899
Location
NE Florida
Resorts Owned
Marriott's Grande Vista
Marriott's Harbour Lake
SVV - Bella
SVV - Key West
Back in my early Marriott days I owned Sabal Palms, Heritage Club and Harbour Club, all pre-construction. At the time Marriott had an Owners' Referral Program. It was so long ago I don't remember the details but I definitely remember that they had it...

George
They still have the program, but I would never refer anyone to a timeshare developer for a purchase. I think the OP is talking about a sold out independently managed resort.
 

JeffC

TUG Member
Joined
Mar 4, 2011
Messages
198
Reaction score
118
Points
253
Location
Long Island
Resorts Owned
Wyndham Mauna Loa Village, Sweetwater at Kauai, Club La Costa
The size and / or nature of the newly registered OP's resort is unidentified and certainly no HOA benefits from unowned weeks sitting empty and paying no maintenance fees (unless of course those weeks have rental potential and an active program and effort is in place at the resort to rent out those HOA-owned weeks).

However, as someone who has long owned at several small, independent resorts with whose finances I am intimately familiar, I question the wisdom of offering "20% off" maintenance fees for owner referrals. Small places, usually older and already operating on tight budgets, with no supportive corporate "chain" deep pockets in the background, would not be enhancing operating funds by willfully reducing incoming maintenance fees.

Just a personal opinion and observation, fwiw.
In order for it to work the discount would need to be applied only to referrals that result in a sale. Bad debt is often one of the largest line items in a TS’s budget. Assume MF’s of $1000, 20% would be a onetime cost of $200. What’s the cost to the HOA of foreclosure; legal fees and lost MF revenue as the process unwinds.
 

geist1223

Guest
Joined
May 20, 2015
Messages
4,143
Reaction score
3,702
Points
299
Location
Salem Oregon
Resorts Owned
Worldmark 89,000
Seaside Oregon Residence Club
DRI Hawaiian Collection 50,500
Royal Solaris San Jose del Cabo
Two of my timeshares have an Owner Referral Program. I never refer without the person's permission. Both offer different Rewards. One for if the person attends a Presentation and a greater reward if the person buys. At Royal Solaris you receive a Day of AI Fees if the person attends. If they purchase you receive one week of AI fees.
 
Top