Eric B
TUG Member
- Joined
- Jun 10, 2017
- Messages
- 7,262
- Reaction score
- 7,891
- Resorts Owned
- Massanutten, Wyndham, WorldMark, Vistana, Marriott Los Sueños, Vidanta, Flora Farms, HGVC Max, and some independents
The pitch I've already heard is that you will be able to use the "equity" in those requalified weeks towards a new purchase that would count towards those tiers. IMHO, the top two tiers aren't going to drive sales much, though there will be some status seekers. There isn't that much that I think is compelling in value in the new benefits at the high end; St Regis access might be nice but I probably wouldn't go to those more than once or twice and can already get there through ThirdHome. Late banking is kind of "meh" and still not as good as the old Vistana 5 star elite deadline. Automatic banking only lasts one year vice two. Discounts on short notice bookings aren't a bad thing, but if you've already got 50K+ points they're hard to fit in, particularly with the new restriction to owner-occupied bookings. Room/view upgrades could be nice - they probably should have been doing those already since there's no real cost if the upgraded unit is available when they do it near check in; I seriously doubt it will be at booking, which would cost. Early check in is something most people already get if it's available - the only way to avoid it at most resorts that are staffed by human beings would be to seriously annoy the front desk staff. Hotel discounts look like they would just cut into the profit margin for those conversions and not truly cost anything (or be worth paying for the privilege). All that being said, I would welcome the new benefits if my requalified resales got me them.
On the other end of the spectrum, I'm not sure they've done enough at the low end. There are no doubt a lot more potential customers at the owner and select levels, where they've made some improvements to the program like reducing the minimum duration of 13-month bookings, apparently eliminating the premium for those bookings, and adding a 30-day discount. Someone that only owns 2K points would need to bank and borrow to be able to afford 7 nights in a high demand week, after all; that could take 3 years of ownership credit and more planning than a lot of people put into things. It's not clear to me whether the 2-year banking duration in the VSN for everyone had a negative effect on higher elite tier owners. IMHO it wouldn't have all that negative an effect on the developer, who gets to rent out the unused inventory.
Bottom line for me is that it looks like more focus and a lot of fluff at the top end and some minor useability improvements at the bottom end. Hilton went all in at the bottom end with the DRI and BG acquisitions - we'll see which one does better over the next few years.
On the other end of the spectrum, I'm not sure they've done enough at the low end. There are no doubt a lot more potential customers at the owner and select levels, where they've made some improvements to the program like reducing the minimum duration of 13-month bookings, apparently eliminating the premium for those bookings, and adding a 30-day discount. Someone that only owns 2K points would need to bank and borrow to be able to afford 7 nights in a high demand week, after all; that could take 3 years of ownership credit and more planning than a lot of people put into things. It's not clear to me whether the 2-year banking duration in the VSN for everyone had a negative effect on higher elite tier owners. IMHO it wouldn't have all that negative an effect on the developer, who gets to rent out the unused inventory.
Bottom line for me is that it looks like more focus and a lot of fluff at the top end and some minor useability improvements at the bottom end. Hilton went all in at the bottom end with the DRI and BG acquisitions - we'll see which one does better over the next few years.