- Mar 24, 2018
- Reaction score
Let's do a poll among the Vistana owners to see how many would pay 1,000 vs 25,000. Of course they would have to know that they would not have the option to choose, just to see how many would find 25k reasonable. My sense is that it would be a very small minority so maybe 1 would enroll through a sales pitch vs 50 online. So I believe that the ratio is much higher thank 5 to 1Very valid points...if you assume an enrollment fee is almost pure gross profit, but a $25K points purchase includes inventory cost of 30% and marketing/sales cost of 50%, the gross profit on the $25K is only 20% ($5000). So in that scenario, if a $1000 fee scenario enticed more than 5 people to join for every one that would join by a buy-in, it could make economic sense for them to do the fee.
Will be interesting to see what develops.
The OP's pitch of a deed surrender to get a 15% discount versus just a straight offer of 15%-off is a new one for MVC (at least the first time I can recall that approach being reported). It will be interesting to see if we see more of that.