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Marriott plans to launch home-rental market platform that would compete with Airbnb

duke

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  • Marriott International is gearing up to start a new home-rental business with the goal of competing with Airbnb and other home-sharing companies, The Wall Street Journal reports.
  • The plan follows Marriott’s pilot program, which offered 340 properties in four European cities.
  • The company would allow guests using the platform to earn and redeem loyalty points as they do with other brands Marriott owns, including Sheraton, W hotels and Ritz-Carlton.
 
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