davidvel
TUG Member
- Joined
- May 9, 2008
- Messages
- 10,550
- Reaction score
- 7,487
- Location
- No. Cty. San Diego
- Resorts Owned
- Marriott Shadow Ridge (Villages)
Ko Olina
Carlsbad Inn
Only a former salesperson could consider owners that are bribed into an "update" to be moochers. "Taking advantage of generosity."You are precisely right in your “throw enough against the wall and see what sticks” philosophy. However, MVW uses metrics to evaluate how many clients generated by each specific marketing channel lead to a sale, how many clients generated by each individual marketing representative lead to a sale, and, ultimately, how many clients it takes for a salesperson to make a sale. It has been a long time since I traveled that road, but I seem to recall that the target closing rate for salespeople was 5–10%, and I believe it was closer to 5%.
Then comes the collision of sales and marketing agendas. The marketing agenda is to generate tours, while the sales agenda is to generate sales. Every now and then, sales and marketing leadership find that sweet spot where they figure out how to generate the right number of tours that lead to the right number of sales.
First and foremost, we have no desire to attend a sales presentation, regardless of my, once, background in sales and marketing. However, I know all too well how a client who is simply “mooching” an incentive from a developer can negatively impact a 100%-commission salesperson. I also know how that “mooch” can diminish a salesperson’s opportunity to make a sale. Therein lies the good and the bad, interspersed with the “throw enough against the wall and see what sticks” approach. There is no doubt that MVW does that. However, rest assured that if a marketing leader decides to open a marketing desk in the lobby of a Courtyard hotel and the tours generated by that channel perform poorly, that leader will feel the consequences—in both their performance metrics and their compensation.
It is a tough business.
My take on the current leadership at MVW is that they are attempting to create additional appeal for clients by offering unique social opportunities that are available exclusively to owners (at top-tier levels). It is a very interesting twist on vacation ownership. It is no coincidence that the current leadership at MVW, implemented this very strategy at Diamond Resorts. The real estate that traditionally served as the foundation of the vacation experience is now being positioned as the basis for both vacations and a variety of social and lifestyle experiences. We have zero interest in the latter. We own our timeshares to vacation, not to attend exclusive events or to feel special.
To mooch means to take advantage of someone else's generosity by getting things (like food, money, or favors) for free, without giving anything in return