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Good catch! Stores do this all the time b/c for the majority of items if it isn't something you buy or track regularly then you would never notice and would truely believe you were getting a deal. It is very effective at moving merchandise they want sold. Lets face it even the best bargain hunters can't track the price of everything everywhere all the time, so even the best of us fall for these tricks some times. Glad you pointed it out for others to notice!!