I wonder if Amazon isn't marketing the Fire incorrectly. As an actual e-reader, (book proxy) it is not as good as the e-ink versions. Glare- making reading in bright light difficult to impossible, short battery life making near daily recharging necessary, and some confusion on the part of new users about what is- and is not included in the ($80/yr after trial) Prime membership. It doesn't make a great tablet since Amazon chose to include minimal memory, no expansion slot and no camera(s). About all that the reviews can say is, "Fire is pretty good at the price point". I'm not exactly sure that's a ringing endorsement.
Still sitting on the fence and using my 'keyboard' Kindle and iPad.
Jim Ricks