DrQ
TUG Member
- Joined
- Jun 13, 2005
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- 6,590
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- Location
- DFW
- Resorts Owned
- HICV, Westgate (second cousin, twice removed)
It’s a Buyer’s Market for Boats, RVs and Other Pandemic Toys
They say that the second-happiest day in a sailor’s life is when he buys his boat. The happiest is the day he sells it.
Buyer’s remorse isn’t universal, and it often takes a while to set in, but the Covid-19 pandemic saw more than its share of regrettable big-ticket purchases. Extra cash and a desire for social distancing pushed sales of recreational vehicles, boats, motorcycles and snowmobiles to multiyear or all-time records. Then the cost of living increased, remote working got harder and, crucially, the interest rates to finance shiny, new playthings surged.
“The whole business is based on a monthly payment,” says Marcus Lemonis, chief executive of Camping World Holdings, the world’s largest RV retailer.
The result: Overflowing dealer lots at a time when plenty of lightly-used versions sit in driveways and marinas. That sounds like awful news for companies that struggled with pandemic supply-chain issues only to see demand for their recreational wares collapse once those problems got ironed out. It depends, though: Some are making lemonade out of lemons.