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I think this would be a logical conclusion, for the same reason that Hyatt being acquired by Interval made sense too. This would definitely scrap VSE, but VSE may have been a giant "For Sale" sign anyway.
I think Bastroum may be onto something that this could favorably impact Starwood deposits for traders. Interesting.
I will be interested in knowing what this means for Harborside. Harborside is really a joint venture of Starwood and Kerzner, so I wonder if we'll be treated differently than the Westin, Sheraton, and/or Vistana owners.
So far, nothing has changed, but there is talk about a 'pure points' system. Don't know what this means as Hyatt already has a points system. I suspect it might be a way to get more money from existing owners, a la Marriott. Intervals' pockets must be deep, first Hyatt, now Starwood..
I am wonding that if SVO was to be bought by ILG, would SVO owners also be merged into the same system with Hyatt and would that bring new internal exchange options for us since technically it is the same company, or would the 2 systems but separate underlying entities?
Time will obviously tell - but as when they announced the new spinoff - Long Term Marketing/Naming deals were signed meaning little change in what we actually see. Just different name under different umbrella.
I read some about Hyatt today and it appears they acquired, but it operates as its own unit but gives them additional balance sheet leverage.
All about the assets for them and asset light for Starwood.
Time of course will tell but I would anticipate it wouldn't be a free for all elimination of the structure we all purchased. And, given the 100 year (I thought I read) marketing deals to keep Westin, Elite Benefits, etc....things will continue on as usual.
But I await the typical cynical replies about how we are all about to get screwed.