As I was doing some reading in a few threads, I came up with a hypothesis. I don't have any data to test the hypothesis but I'm posting it for discussion.
Hypothesis: HGVC is introducing high points resorts and high open season rates to benefit their own bottom line at the expense of new and current owners
Operational strategy:
Implication for owners:
Data needed to validate hypothesis:
Hypothesis: HGVC is introducing high points resorts and high open season rates to benefit their own bottom line at the expense of new and current owners
Operational strategy:
- Build new resorts with high points costs. Use high points benefit to sell to new buyers. Make money on the higher selling price.
- Owners of high point weeks will redeem weeks for points to book more nights in other locations. Locations with favorable points cost will become competitive and some owners will be shut out. The points may expire and owners will pay fees to save points to next year and keep competing for the limited subset of good inventory. Or book a lower demand/value unit/location/season, which they would not have otherwise.
- People with high points week can also book other units with high points costs so revenue to the club is intact.
- The units with high points costs will sit empty because they cost too many points and there aren't enough other high points weeks owners to book them. And the open season rates are too high. The legacy owners don't have enough points to book those weeks or they are outraged having to spend so many points. If legacy owners complain, ask them to upgrade at sales presentations to a high points week as a solution.
- Increase open season rates to a point where it doesn't make sense for owners to book with open season. Now this open season inventory can be appropriated by HGV to rent out for their own financial benefits. It doesn't look like this revenue is shared with individual HOAs. Non-timeshare owners often plan last minute trips, so it's perfect to have access to this inventory for renting out by blocking out current owners. Renting out to the public increases pipeline of sales prospects as well.
Implication for owners:
- The club may be headed in a downward spiral.
- Buying a points generator week with HGV may be risky long term. Too much competition for high value units making the value of the club questionable.
- If you want to use your home week, why pay club fees? One post mentions desire to leave the club. Why not buy a resale week with Marriott and pay no club fees. Marriott weeks are lower purchase price than comparable HGV locations in the areas I looked at like Las Vegas or Orlando.
- Owners of weeks with high value but low points may not want to participate in the club so the club may be swimming in weeks that most club members don't want to book.
- The club could go in a similar direction like WM: good inventory is difficult to book. High points/open season cost makes much of the other inventory unsuable for even for off season travelers. Almost everybody is a loser except the developer/club manager.
Data needed to validate hypothesis:
- Lots of availability to book with points in advance at location that generate points at a favorable $/point.
- Extremely difficult booking high value locations (this is the case in Worldmark).
- Low open season utilization but high overall utilization due to rental of inventory unused by club members.
- Sales pitch touting the advantages of buying high points locations.
the days go otherwise unused by the time Open Season rolls around, HGV does obtain defacto “control” of those dates. If they were acting as an agent for the owner as you suggest, then the revenue from the Open Season rental would go to the owner, but any Open Season revenue goes to HGV. So when an owner uses an alternative benefit, or once it goes unused at Open Season, control effectively reverts to HGV.
Never have used OS in about 10 years of HGVC ownership. While no loss to me I am still appalled that HGVC does this. I though OS rooms at Lagoon tower belong to the owners of the deed. These are days that owners did not use and HGVC is renting out as breakage to line their bottom lines. They do not own the unit or even pay the MF as the owners have. Pretty good racket, I can make money off of someone else paying for the upkeep and not even giving something back to at least the HOA. Total profit for no expense and I even got paid by the HOA to do this via the management fee.
Increases are one sided.
As an owner, my annual cost are increasing as well.
HGVC offers owners a fix rate exchange for Hilton Honor Points and Club Partner exchanges that DO NOT INCREASE.
- Maintenance Fees
- Annual Club Dues
- Transaction Fees
However on the flip side, HGVC continues to increase Open Season Rates which allows them to make more than what they are providing in exchange.
And we get to pay for this “Club Member benefit” every year via our increasing annual Club dues. How is this a benefit?
For my Lagoon Tower week, I rather have the option of opting out of the Club.
Yeah, I know no ClubPoints (home week only) but also no annual Club Dues and no transaction fees. The minimal additional cost now is approaching the $300 mark ($182 for 2020 Club Dues + $67 for 2019 Club reservation fee).
But sadly, almost everything about the program can be modified at management’s discretion.
From the 2019 Club Rule (page 20)
Program Changes. Club program use options, fees and rules, including but not limited to, the RCI Exchange Program, special exchanges, nightly point values, reservation windows, the Hilton Honors program, ClubPoint Saving, RCI Depositing, Borrowing, Converting, and ClubPartner Perks that may be offered from time to time, are subject to change, adjustment, suspension or discontinuation without notice . Any such changes will not apply to transactions confirmed prior to the effective date of any such change . In the event the point values for accommodations are adjusted, such adjustments shall not disturb the one-to-one purchaser to accommodation ratio, or a Club Member’s ability to reserve their Home Week .
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