MULTIZ321
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ROYAL HOLIDAY CLUB RHC (POINTS)
Hydrox Cookies Are Set to Make a Comeback, Could Challenge Rival Oreos - by Samantha Masunaga/ Business/ Los Angeles Times/ latimes.com
"As a child, the only sandwich cookie in Ellia Kassoff's home was Hydrox. Not Oreos. Hydrox.
Decades later, the entrepreneur is resurrecting the product he used to love.
After years of dormancy, Hydrox cream-filled chocolate sandwich cookies are coming back. The cookies, which predate Oreo, could challenge its former rival and are available only via pre-order on Amazon.com.
Hydrox is scheduled for release Sept. 25. When they'll appear in grocery stores is an open question. Kassoff said major national grocery chains have expressed interest.
"Nostalgia is powerful," said Kassoff, chief executive of Leaf Brands, a Newport Beach candy company that manufactures Hydrox at its factory in Vernon. "I want to capture that experience people had as a kid … the happier times that people remember."..."
Ellia Kassoff, CEO of Leaf Brands, with some Hydrox cookies that recently came off their production floor in Vernon. The cookie was last made in 2008 and is similar to an Oreo. (Rick Loomis / Los Angeles Times)
I had never heard of Hydrox cookies until this article. I wouldn't be surprised that they would be familiar to someone in Tugger Land. I think it's saying a lot that Hydrox Cookies could challenge Oreos. Interested in comments from someone who is familiar with them.
Richard
"As a child, the only sandwich cookie in Ellia Kassoff's home was Hydrox. Not Oreos. Hydrox.
Decades later, the entrepreneur is resurrecting the product he used to love.
After years of dormancy, Hydrox cream-filled chocolate sandwich cookies are coming back. The cookies, which predate Oreo, could challenge its former rival and are available only via pre-order on Amazon.com.
Hydrox is scheduled for release Sept. 25. When they'll appear in grocery stores is an open question. Kassoff said major national grocery chains have expressed interest.
"Nostalgia is powerful," said Kassoff, chief executive of Leaf Brands, a Newport Beach candy company that manufactures Hydrox at its factory in Vernon. "I want to capture that experience people had as a kid … the happier times that people remember."..."
Ellia Kassoff, CEO of Leaf Brands, with some Hydrox cookies that recently came off their production floor in Vernon. The cookie was last made in 2008 and is similar to an Oreo. (Rick Loomis / Los Angeles Times)
I had never heard of Hydrox cookies until this article. I wouldn't be surprised that they would be familiar to someone in Tugger Land. I think it's saying a lot that Hydrox Cookies could challenge Oreos. Interested in comments from someone who is familiar with them.
Richard