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Hydrox Cookies Are Set to Make a Comeback, Could Challenge Rival Oreos

MULTIZ321

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Hydrox Cookies Are Set to Make a Comeback, Could Challenge Rival Oreos - by Samantha Masunaga/ Business/ Los Angeles Times/ latimes.com

"As a child, the only sandwich cookie in Ellia Kassoff's home was Hydrox. Not Oreos. Hydrox.

Decades later, the entrepreneur is resurrecting the product he used to love.

After years of dormancy, Hydrox cream-filled chocolate sandwich cookies are coming back. The cookies, which predate Oreo, could challenge its former rival and are available only via pre-order on Amazon.com.

Hydrox is scheduled for release Sept. 25. When they'll appear in grocery stores is an open question. Kassoff said major national grocery chains have expressed interest.

"Nostalgia is powerful," said Kassoff, chief executive of Leaf Brands, a Newport Beach candy company that manufactures Hydrox at its factory in Vernon. "I want to capture that experience people had as a kid … the happier times that people remember."..."

900x506

Ellia Kassoff, CEO of Leaf Brands, with some Hydrox cookies that recently came off their production floor in Vernon. The cookie was last made in 2008 and is similar to an Oreo. (Rick Loomis / Los Angeles Times)

I had never heard of Hydrox cookies until this article. I wouldn't be surprised that they would be familiar to someone in Tugger Land. I think it's saying a lot that Hydrox Cookies could challenge Oreos. Interested in comments from someone who is familiar with them.


Richard
 

silentg

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We used to eat Hydrox cookies, less cream than Oreos, they were made with Lard, not sure if they will use lard in new ones? They also used to make Jingle cookies around Chrismas maybe they will bring them back too?
Silentg
 

Kel

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I didn't know they stopped making them. Hydrox was a cookie I never liked anyway. I do like Oreos. :)
 

pedro47

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I didn't know they stopped making them. Hydrox was a cookie I never liked anyway. I do like Oreos. :)

I agree there was always to much lard, sugar & not enough cream in their cookies.
 

VegasBella

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Hydrox never had lard. Oreos were the ones that had lard but they've changed.
 

m61376

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Hydrox never had lard. Oreos were the ones that had lard but they've changed.
Definitely right- for a long time Hydrox were Kosher while Oreos were not (until Oreos stopped using lard).
 

falmouth3

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We had Hydrox in our house when I was growing up, not Oreos. I think they may have been less expensive.
 

pittle

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My Mom would buy Hydrox, but we kids liked Oreos better. I like the dark chocolate cookie of the Oreos, but not the filling. I have been going to try the thin ones that are advertised, but am afraid I would eat the entire package :eek:
 

Janann

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Does anybody remember the song? It is etched in my memory.

Open up a cookie!
A DROX filled cookie!
Open up and say HY-DROX, HY-DROX!
:)
 
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