Probably both. They have a poor product to offer, know it, but need to make sales to keep the new MVC management happy. To make more sales, they can: 1) Improve the product offering, costs money = won’t happen any time soon. 2) Reduce the barrier to entry (reduce price per point or number of points required to purchase), reducing cost per point reduces profit margin... better to reduce total points required. Either way total profit is reduced, but by reducing points allows management to state that margins are steady. 3) Increase sales pressure tactics. It has a low increase in marginal costs but higher probability of both irritating the customer base and increasing recession rates after sales.
